What are Public Relations? Public relations is a communication process that strategically builds relationships between an organization and its public. Public relations activities can include…
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any…
What is Tri-fold Brochure and how to Create a good one?
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels…
Brand Consistency – Definition, Importance and Examples
Brand consistency is the process of having a strong and consistent brand personality and business identity that incorporates all your branding efforts from brand messaging…
What is Transit advertising? Definition and Types
Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams,…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
Top CPG Brands | What Is CPG ? | Consumer Packaged Goods Brands
What is a CPG Brand? CPG Explained with Help of An Example The term CPG stands for Consumer Packaged Goods and it can be defined…
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
Top 10 Toothpaste Brands in 2025
The top toothpaste brands in the world in are going from strength to strength as they are offering healthy variants based on the recommendations of…
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
SWOT Analysis of Donna Karan New York
DKNY was pioneered by Donna Karan became synonymous with New York and it takes inspiration from the attitude and energy of the city. She started…
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
Top 13 Colgate Competitors & Alternatives in 2025
The top Colgate Competitors are Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, Aquafresh and others. Colgate is a well-known brand of personal care that is…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
