Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide…
Marketing Strategy of NIVEA
The first oil and water based revolutionized cream brand was founded by the parent company Beiersdorf in the year 1911. The logic behind the name…
Top 13 Dove Competitors & Alternatives in 2025
The top Dove Competitors are Olay, Nivea, Clinique, L’Oreal, Lancome, Neutrogena, Estee Lauder, Johnson and Johnson and others. Dove is a popular brand of personal…
How to create a Customer Profile?
A customer profile is a useful tool for businesses to understand their target audience. Customer profiling contains essential information on the customer’s pain points, interests,…
What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
Institutional Advertising
Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason…
Administrative Management Theory Principles
No discussion about administrative management theory is complete without a reference to Henri Fayol, the godfather of modern management principles. Henri Fayol was born in…
Top Personal Care Brands in 2025
The top personal care brands in the world are showing unprecedented growth status because of their willingness to cater to the changing consumer preferences for…
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…
The Top 18 Luxury Brands in the World of 2025
Luxury Brands have managed to retain their grip amidst the pandemic and post-pandemic periods as there has been a constant trend to prefer online marketing…
Top 10 Football Brands as per brand value in 2025
Top football brands are some of the most loved clubs all over the world irrespective of the region they belong to or compete in. Brand…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
Best Technology Brands in the world
Technology is an essential part of today’s world. The various businesses that take places across the world revolve around technologies. Technology is moving at a…
What is Demand Analysis?
In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is…
Behavioral Targeting – Examples, Types, Process
Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
