A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
SWOT Analysis of IOCL (Updated 2025)
Let’s explore the SWOT Analysis of IOCL by understanding its strengths, weaknesses, opportunities, and threats. Indian Oil Corporation Limited (IOCL) is India’s largest commercial oil…
7 Types of Social Media Channels & How You Can Use Them
If you are aware of the world of social media, then there is a chance that you are familiar with all the popular social networking…
23 Types of Business Models Examples
Essentially business model is the way how a company makes money. A business model describes the way an organization creates value and money and how…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
Bill of Exchange – 11 Types of BoE Explained with Meanings & Examples
An instrument which is used for the settlement of debts is called bills of exchange. It is prepared by a person who is entitled to…
What is Sound Logo? How to Create an Audio Logo?
Definition: A sound logo is an auditory representation of a brand, as it is a type of trademark that uses sound to identify the origin…
14 Types of Business Expenses
Just like profits are a necessary part of businesses, expenses which are another side of profits, are an integral part of businesses. To run an…
What is Business Environment? Understanding Business Environment
In today’s fast-paced business environment, it is very important that you have a sound understanding of your immediate business environment. In order to shake up…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
What is Just in Time Inventory? Examples, Advantages and Disadvantages
Just in Time Inventory can be defined as a strategy to increase production efficiency and decrease waste by receiving goods as and when required in…
What is Social Media Policy? Importance, Advantage and Template
Social Media Policy can be understood as a code of conduct decided by a corporation that decides the guidelines for the employees who use Social…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
