The top Boeing competitors are Airbus, Lockheed Martin, General Dynamics, Northrop Grumman, Raytheon Company, GE Aviation, Safran and others. Boeing is one of the world’s…
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If you are reading this, chances are that you have a hunch that the roles we play in daily life at home are the same…
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The top Cisco competitors are Juniper, Alcatel – Lucent, HP, Aruba, Huawei, Arista, VMWare and others. Cisco is an international technology leader and innovation company…
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To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything…
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Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Who are Brand Advocates and what is Brand advocacy?
Brand advocacy is a type of marketing strategy that encourages consumers or employees of a brand to behave like brand advocates and promote their positive…
What is Cooling off period?
Cooling off period has two meanings. The first one happens in an agreement which allows the buyer to back out from the contract within a…
Key Opinion Leaders – Definition, Role, Benefits and Examples
Key opinion leaders or KOLs are those leaders whose strong and credible social status empowers them able to influence and persuade the key decisions of…
Marketing Mix of Clinic Plus and 4Ps (Updated 2026)
The Marketing mix of Clinic Plus analyses the 4Ps of Clinic Plus, including the Product, Price, Place, and Promotions. Clinic Plus is one of the…
Marketing Mix of Clean & Clear and 4Ps (Updated 2026)
The Marketing mix of Clean & Clear analyses the 4Ps of Clean & Clear, including the Product, Price, Place, and Promotions. Clean & Clear is…
Top 15 Whisky Brands in the World
Whisky lovers have never had such a wide option of drinks. The number of whisky brands are on the rise but still there are some…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
SWOT analysis of New Balance (Updated 2026)
Let’s explore the SWOT Analysis of New Balance by understanding its strengths, weaknesses, opportunities, and threats. New Balance is a well-known brand in the global…
Marketing Mix of Oral-B and 4Ps (Updated 2026)
The Marketing mix of Oral-B analyses the 4Ps of Oral-B, including the Product, Price, Place, and Promotions. Oral-B is associated with the FMCG industry as…
What are Brand Assets?
Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
