FACE BOOK was launched in the year 2004 by Mark Zuckerberg. It was an extension of Zuckerbergs college project. And since 2004, Facebook has managed to gain 600 million users (as per Jan 2011) and still growing. Its popularity is backed by the Web2.0 boom. The SWOT of Facebook discusses the strengths, weaknesses, opportunities and
Be it the leading brands of the world or small businesses in your locality, they will have one common attribute – They will know what their product is and how to sell it. But herein lies the dilemma. If you know only part value of your product, and if you know only some areas where
Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces a new product, enters a new market, or further develops its own competency, than the firm is undergoing intensive growth. Intensive growth strategies are likely to help the firm grow in the market faster
Workplace stress is a common problem across companies, but it is a problem which leads to attrition as well as procrastination and reduced productivity in the long term. According to the American Psychological Association, a third of workers in America suffer from chronic workplace stress. The same is the condition in any country that you go to.
What Café coffee day is to India, Costa coffee is to UK. Costa coffee is owned by Whitbread and is more in competition with barrista then cafe coffee day in India. It has a sparse presence in India but has an amazing and mature franchise in UK. Here is the marketing mix of Costa coffee.
Reliance Industries is an Indian Multinational corporation with its headquarters in Mumbai, India. This public company was founded in the year 1966 by Dhirubhai Ambani and at present is headed by its MD and Chairman Mukesh Ambani. The operations of the company include dealings in petrochemicals, production and exploration, retail, marketing and refining and telecommunications.
Ask any student what he wants to do with his life and he will have a vision of what he wants to be. He might want to become a doctor, an engineer or a pilot. In any case, his vision defines what he wants to be and where he sees himself in the future. A
There are two types of entrepreneurs. One type is when the entrepreneur has directly started his own business and has not worked in an office environment. The other type is the one who has worked in an office and then shifts to his own business. We feel that, if you are the second kind of
Considering that I am 30 years old, i have been eating Maggi for probably the last 15 years at the least. The same goes for many people across India and across the world who would have eaten maggi for the last many years. Suddenly, you see it in the news that Maggi is dangerous and it
Ecco from Maruti Suzuki is a successful vehicle after the recovery from its versa!! The SWOT of Maruti Ecco discusses the strengths, weaknesses, opportunities and threats of Maruti Ecco which is a leading MUV in the market. MSI decided to roll out its Maruti Versa , which was showcased along with BIG B, Amitabh when
As the industrial age has risen so has the role of Marketing changed over time. So much so that it has gone through five different stages to finally evolve into its current role. Currently Marketing mainly pertains to catering the Needs wants and Demands of the customer. The Stages are mentioned below Stage 1 –
Sony PlayStation is a video game console that was created by the international company Sony Computer Entertainment.The name PlayStation has been officially shortened to PS and the Japanese company Sony who owns it and holds its distribution rights introduced this game series in the games market in the year 1994. The main customers for Sony
Pizza hut is the top Italian fast food chain in India. This article discusses the SWOT analysis of Pizza hut. The food and beverages business environment in India is ripe as many food franchisee have come in India and people in India have higher disposable income and at the same time have acquired the taste
Product management is a very important function for organization and it deals with the planning, forecasting or marketing of a product. A product manager is usually responsible for selecting the right product for the company, planning the procurement / manufacturing, as well as its marketing. Further to managing the product inventory, the marketing is taken
The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with a market follower strategy. In fact, in today’s world, the competency of all companies are so high that innovation is quickly copied or imitated in different formats. For example, Apple came