Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix Of Thomas Cook – Thomas Cook Marketing Mix

May 23, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Thomas Cook is an agency associated with tourism and hospitality industry. It is a publicly traded company of British origin. Thomas Cook Group was founded on 19th June in the year 2007 by merging My Travel Group plc and Thomas Cook AG. Currently, it occupies the second place as the largest travel agency in Europe. Thomas Cook faces competition from several agencies and some of them are as follows

  • TUI Travel
  • Cox and Kings
  • Virgin
  • Emirates

About Thomas Cook

  • Type: Travel Group
  • Industry: Tourism
  • Founded: 1841
  • Founder: Thomas Cook
  • Headquarters: London, United Kingdom
  • Area served: Worldwide
  • Key people:Frank Meysman (Chairman) and Peter Fankhauser (CEO)
  • Number of employees: 21,000

Table of Contents

  • Product in the Marketing Mix Of Thomas Cook :
  • Place in the Marketing Mix Of Thomas Cook :
  • Price in the Marketing Mix Of Thomas Cook :
  • Promotion in the Marketing Mix Of Thomas Cook :

Product in the Marketing Mix Of Thomas Cook :

Thomas Cook is a travel company that organises tours and travels. It is a single-stop destination for all issues related to travel and tours. Thomas Cook is also the owner of tour operators, charter airlines, scheduled-airline Condor and Hotels4u, a booking website. It has a diversified product portfolio that includes numerous facilities like the following –

Luxury Destinations

Flights

Foreign Exchange Facility

  • Receiving Money via Xpress Money and MoneyGram
  • Education Forex
  • One Currency Card
  • Buy Foreign Exchange
  • Student Travel
  • Sell Foreign Exchange
  • Sending Money abroad
  • Borderless Prepaid card
  • Reload Currency Card

Holiday Types Deals

  • All Inclusive
  • Family Groups
  • Beach
  • Package
  • Last Minute
  • Holidays including Water Parks
  • Honeymoon
  • Destination Weddings

Hotel

  • City Hotels
  • Beach Hotels

Side Tours or City Escape

  • Disneyland
  • Las Vegas
  • Romantic Breaks

Cruise

  • Cruise and Stay
  • Cruise Excursions
  • Luxury Cruises
  • River Cruises
  • Family Cruises
  • Fly Cruises

Travel facilities

Marketing91 Academy Banner
  • Premium Cabin
  • In-Flight Services
  • Car Hire
  • Airport parking
  • Airport Lounges
  • Airport Hotels
  • Travel Insurance
  • Travel Advice
  • Travel Money
  • Holiday Tips
Also Read  Marketing Mix of Discovery Channel - Discovery Channel Marketing Mix

Insurance

  • Student Insurance
  • Overseas Travel Insurance

Marketing Mix Of Thomas Cook

Place in the Marketing Mix Of Thomas Cook :

Thomas Cook has spread its presence in the international arena to include several global countries. It offers tours to destinations like United Kingdom, Egypt, Greece, Caribbean, Corfu, Portugal, India, Turkey, United States, Spain and Italy. It has its headquarters base at Peterborough in England.

Currently, Thomas Cook Group has five distinct divisions to carry out its operations like Northern Europe, West Europe, German Airlines, Central Europe and the United Kingdom. It owns charter airlines and tour operator in places like Scandinavia, Belgium and United Kingdom. Thomas Cook has a widespread distribution channel that includes 32,722 capable employees, 2,926 stores and 97 aircraft to serve nearly 19.1 million customers on annual basis.

Price in the Marketing Mix Of Thomas Cook :

By the end of the financial year 2015, estimated revenues of Thomas Cook were 7,834 million pounds and its net income 19 million pounds. It has targeted frequent travellers as its potential customers and offers them a combination of travel plus financial services so as to increase its overall profit and revenues.

Thomas Cook has decided to drive towards profitable growth by offering best possible holiday experiences at affordable rates. It has adopted mid-premium pricing policy so that it can capture a greater market share in the tourism industry. Accessible and reasonable rates have helped the firm in achieving larger revenues.

Marketing91 Academy Banner

Promotion in the Marketing Mix Of Thomas Cook :

Marketing Mix Of Thomas Cook 2

Thomas Cook has adopted an aggressive marketing policy to maintain and increase its brand awareness in the international market. It has launched several innovative and informative ad campaigns with help of print and electronic media in popular channels of television, radio, billboards at popular places, newspapers and travel magazines. Thomas Cook has also launched campaigns with help of social media portals via its own website, Facebook, Twitter, Instagram, YouTube and travel blogs.

Also Read  Marketing Mix Of Cheesecake Factory - Cheesecake Factory Marketing Mix

It has entered into various sponsorship deals to increase its visibility in the market. Thomas Cook has become a sponsor of football clubs Peterborough United and Manchester City. It has also sponsored 2012 London Olympic Games and offered accessible and affordable accommodation and holiday packages to interested parties. Its tagline is Let’s go. Thomas Cook has been the recipient of several awards and recognition via its subsidiary companies. It received Best Website Award by ABCI, PATA Gold Award in the year 2005 and Best Technology Award in The year 2005.

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing mix of Alibaba – Alibaba group Marketing mix
  2. Marketing mix of British Petroleum – BP Marketing mix
  3. Marketing Mix Of Cheetos – Cheetos Marketing Mix
  4. Marketing Mix of Crocs – Crocs Marketing Mix
  5. Marketing Mix of Electrolux – Electrolux Marketing Mix
  6. Marketing Mix Of General Motors – General Motors Marketing Mix
  7. Marketing Mix Of Paytm – Paytm Marketing Mix
  8. Marketing Mix Of Spencer’s Retail – Spencer’s Retail Marketing Mix
  9. Marketing Mix Of TCS – TCS Marketing Mix
  10. Marketing Mix of VERO MODA – VERO MODA Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved