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Home » Competitors » Top 27 JLL Competitors & Alternatives in 2024

Top 27 JLL Competitors & Alternatives in 2025

November 29, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Jones Lang LaSalle Incorporated (JLL) is a global commercial real estate services and investment management company headquartered in Chicago, Illinois. In this article, we discuss the top JLL Competitors and Alternatives.

With operations in over 80 countries, JLL provides clients with a broad range of services, including leasing, property and facility management, project and development services, investment management and advisory services, and more.

JLL operates in diverse sectors such as banking and finance, healthcare, hospitality, life sciences, retail, and technology. The company has a reputation for providing comprehensive and innovative solutions that improve the efficiency and performance of their clients’ properties. With over 92,000 employees and an integrated global platform, JLL is well-positioned to provide exceptional service to its clients, making them a formidable competitor in every commercial real estate sector.

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1783
  • Founders: Richard Winstanley, Thomas Johnson, and John Leverton
  • Headquarters: Chicago, Illinois, United States
  • Area Served: Worldwide
  • Current CEO: Christian Ulbrich

Table of Contents

  • The top JLL competitors are
  • 1. CBRE
  • 2. Cushman & Wakefield
  • 3. Colliers International
  • 4. Newmark
  • 5. Knight Frank
  • 6. Savills
  • 7. Avison Young
  • 8. Eastdil Secured
  • 9. BNP Paribas Real Estate
  • 10. HFF (Holliday Fenoglio Fowler, L.P.)
  • 11. NAI Global
  • 12. Cresa
  • 13. Marcus & Millichap
  • 14. Prologis
  • 15. Goodman
  • 16. Equinix
  • 17. American Tower
  • 18. Digital Realty
  • 19. CyrusOne
  • 20. Crown Castle International
  • 21. DTZ
  • 22. ICR Property Group
  • 23. RE/MAX Commercial
  • 24. SVN International Corp. (Sperry Van Ness)
  • 25. Transwestern
  • 26. Lee & Associates
  • 27. CBIZ Gibraltar

The top JLL competitors are

1. CBRE

CBRE

  • Product Type: Commercial real estate services and investment firm
  • Industry: Real estate
  • Founded Date: 1906
  • Founders: Colbert Coldwell and Benjamin Arthur Banker
  • Headquarters: Los Angeles, California, United States
  • Area Served: Worldwide
  • Current CEO: Bob Sulentic
  • Market capitalization: $29.5 billion (as of October 13, 2023)

CBRE is a globally recognized real estate services firm that provides its clients with various real estate and investment services. This includes facilities, transaction and project management, property leasing and sales, appraisal, development, and more. CBRE has a broad reach and can serve customers in more than 100 countries, offering services that benefit property owners and those seeking to rent or purchase commercial real estate.

2. Cushman & Wakefield

Cushman & Wakefield

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1917
  • Founders: J. Clydesdale Cushman and Bernard Wakefield
  • Headquarters: Chicago, Illinois, United States
  • Area Served: Worldwide
  • Current CEO: Brett White
  • Market capitalization: $5.9 billion (as of October 13, 2023)

Cushman & Wakefield is renowned as a leading commercial real estate services company. They provide a wide array of services, such as consulting, facility services, global occupier services, investment, and lease brokerage, to name just a few. They are distinguished by their global footprint, a deep bench of experts across many real estate disciplines, and an unwavering commitment to client satisfaction.

3. Colliers International

Colliers International

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1976
  • Founders: Colin B. Carter and Jay S. Hennick
  • Headquarters: Toronto, Ontario, Canada
  • Area Served: Worldwide
  • Current CEO: Jay S. Hennick
  • Market capitalization: $3.2 billion (as of October 13, 2023)

Colliers International is a leading global real estate services and investment management company that primarily provides services to commercial real estate users, owners, managers, investors, and developers worldwide. The company has a broad portfolio of services, including property management, building consultancy, marketing, workplace consulting, and more.

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4. Newmark

Newmark

  • Product Type: Commercial real estate advisory services
  • Industry: Real estate
  • Founded Date: 1929
  • Founders: Aaron Gural and Nathaniel Gural
  • Headquarters: New York, New York, United States
  • Area Served: Worldwide
  • Current CEO: Barry M. Gosin
  • Market capitalization: $1.9 billion (as of October 13, 2023)

Newmark is a world leader in commercial real estate services, specializing in various property types and industry sectors. A unique combination of innovative thinking, agile responsiveness, and uncompromising service drives their commitment to delivering exceptional results.

5. Knight Frank

Knight Frank

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1896
  • Founders: John Knight and Howard Frank
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Alistair Elliott

Knight Frank is a pre-eminent independent global property consultancy. They offer various real estate services, including residential and commercial property management, leasing and sales, investment advice, valuation, and research. Knight Frank is committed to delivering high-quality results with integrity, professionalism, and a clear focus on their client’s needs.

6. Savills

Savills

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1855
  • Founders: Alfred Savill
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Mark Ridley
  • Market capitalization: £1.8 billion (as of October 13, 2023)

Savills is one of the world’s leading property agents. They offer various services, from sales and rentals to valuations, planning, and property management. They boast a rich heritage of expertise and are dedicated to tailoring their services to each client’s needs.

7. Avison Young

Avison Young

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1978
  • Founders: Mark E. Rose
  • Headquarters: Toronto, Ontario, Canada
  • Area Served: Worldwide
  • Current CEO: Mark E. Rose

Avison Young is a global real estate advisor built to create real economic, social, and environmental value powered by people and technology. This brand offers leasing, management, and development services to financing and investment sales. They are known for their collaborative and client-focused approach.

8. Eastdil Secured

Eastdil Secured

  • Product Type: Real estate investment banking
  • Industry: Real estate
  • Founded Date: 1967
  • Founders: Benjamin V. Lambert and Wells Hill
  • Headquarters: New York, New York, United States
  • Area Served: Worldwide
  • Current CEO: Roy Hilton March

Eastdil Secured is a pioneer in real estate investment banking and offers a comprehensive suite of services, including investment sales, debt placement, structured finance, private equity, and loan sales. Their innovative approach to strategic transactions makes them a strong competitor in the industry.

9. BNP Paribas Real Estate

BNP Paribas Real Estate

  • Product Type: Real estate services
  • Industry: Real estate
  • Founded Date: 1960
  • Founders: Banque Nationale de Paris
  • Headquarters: Paris, France
  • Area Served: Worldwide
  • Current CEO: Thierry Laroue-Pont

BNP Paribas Real Estate is a multi-service real estate provider offering comprehensive services to owners, investors, and occupiers. They provide various services, from property development and management to valuation and transaction advisory. They are committed to creating value for clients through their understanding of the real estate market and ability to customize services according to their needs.

10. HFF (Holliday Fenoglio Fowler, L.P.)

HFF (Holliday Fenoglio Fowler, L.P.)

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1982
  • Founders: John Fowler, Joe Fenoglio, and Roger Staubach
  • Headquarters: Dallas, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Mark D. Gibson
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HFF (Holliday Fenoglio Fowler, L.P.), now part of JLL, is a leading commercial real estate and capital markets services provider. They specialize in providing commercial real estate and capital markets services to the global retail real estate industry.

11. NAI Global

NAI Global

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1978
  • Founders: Jay Olshonsky
  • Headquarters: Princeton, New Jersey, United States
  • Area Served: Worldwide
  • Current CEO: Jay Olshonsky

NAI Global is a leading commercial and industrial real estate services organization. They are known for providing various services, including leasing, marketing and sales, property management, project management, and more. NAI Global’s unique commitment to its clients is the personal touch it brings to each relationship, ensuring clients benefit from their knowledge and experience.

12. Cresa

Cresa

  • Product Type: Commercial real estate services
  • Industry: Real estate
  • Founded Date: 1993
  • Founders: Bill Goade and Jim Leslie
  • Headquarters: Washington, D.C., United States
  • Area Served: Worldwide
  • Current CEO: Jim Underhill

Cresa is a corporate real estate advisory firm primarily focused on tenant representation. They offer various services, including strategic planning, transaction management, project management, and lease administration. With customer-centric strategies and a commitment to addressing clients’ unique needs, Cresa guides businesses through the entire real estate process, ensuring optimal real estate solutions.

13. Marcus & Millichap

Marcus & Millichap

  • Product Type: Commercial real estate investment services
  • Industry: Real estate
  • Founded Date: 1971
  • Founders: George M. Marcus and William A. Millichap
  • Headquarters: Calabasas, California, United States
  • Area Served: United States and Canada
  • Current CEO: Hessam Nadji
  • Market capitalization: $1.9 billion (as of October 13, 2023)

Marcus & Millichap is a real estate brokerage and advisory firm specializing in commercial real estate investment services. This firm offers diverse services, from property sales to financing, research, and advisory. Marcus & Millichap is recognized for its extensive market knowledge, strong commitment to clients, and long-standing relationships in the commercial real estate industry.

14. Prologis

Prologis

  • Product Type: Industrial real estate investment trust (REIT)
  • Industry: Real estate
  • Founded Date: 1983
  • Founders: Hamid R. Moghadam and Irving F. Lyons Jr.
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Hamid R. Moghadam
  • Market capitalization: $98.5 billion (as of October 13, 2023)

Prologis is a global leader in industrial real estate, owning and operating a diverse portfolio of logistics and distribution properties. They provide clients with innovative, sustainable, and value-creating logistics spaces, all while promoting economic growth and environmental stewardship. Prologis focuses on delivering exceptional customer service and maintaining solid partnerships with local communities.

15. Goodman

Goodman

  • Product Type: Industrial property group
  • Industry: Real estate
  • Founded Date: 1989
  • Founders: Greg Goodman
  • Headquarters: Sydney, Australia
  • Area Served: Worldwide
  • Current CEO: Greg Goodman
  • Market capitalization: AUD 34.5 billion (as of October 13, 2023)

Goodman is a global property group specializing in developing and managing industrial real estate. They offer tailored property solutions, including warehousing, logistics, and business space. Goodman’s commitment to customer satisfaction and understanding of the industry makes them a top choice for businesses seeking industrial real estate services.

16. Equinix

  • Product Type: Data center and interconnection services
  • Industry: Technology and real estate
  • Founded Date: 1998
  • Founders: Jay Adelson and Al Avery
  • Headquarters: Redwood City, California, United States
  • Area Served: Worldwide
  • Current CEO: Charles Meyers
  • Market capitalization: $87.6 billion (as of October 13, 2023)
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Equinix is a leading global data center company providing colocation, interconnection, and related services to businesses worldwide. They assist clients in improving their digital infrastructure, and their global platform of interconnected data centers allows businesses to securely exchange information and preserve the reliability and performance of digital applications.

17. American Tower

  • Product Type: Wireless and broadcast communications infrastructure
  • Industry: Real estate
  • Founded Date: 1995
  • Founders: Steven B. Dodge
  • Headquarters: Boston, Massachusetts, United States
  • Area Served: Worldwide
  • Current CEO: Tom Bartlett
  • Market capitalization: $139.7 billion (as of October 13, 2023)

American Tower is a leading real estate investment trust (REIT) company focused on owning, operating, and leasing wireless and broadcast communication infrastructure globally. Their extensive portfolio includes cellular towers, distributed antenna systems, small cells, and critical communication network assets. American Tower is committed to delivering high-quality infrastructure solutions to its clients, promoting solid partnerships, and supporting a connected world.

18. Digital Realty

  • Product Type: Data center and colocation services
  • Industry: Technology and real estate
  • Founded Date: 2004
  • Founders: Michael Foust
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: A. William Stein
  • Market capitalization: $47.8 billion (as of October 13, 2023)

Digital Realty is a data center and colocation provider with a global presence, offering data center solutions, connectivity, and cloud services to companies across a wide range of industries. Their primary goal is to empower businesses by providing secure, reliable, and scalable data center solutions that meet their clients’ evolving needs.

19. CyrusOne

  • Product Type: Data center services
  • Industry: Technology and real estate
  • Founded Date: 2000
  • Founders: David Ferdman and Josh Snowhorn
  • Headquarters: Dallas, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Bruce W. Duncan
  • Market capitalization: $10.6 billion (as of October 13, 2023)

CyrusOne is a leading data center provider, offering high-quality and secure data center infrastructure (IaaS) solutions to businesses across various industries. They deliver flexible, scalable, and resilient data center services that help companies effectively manage their IT infrastructure needs, ensuring that clients’ data remains protected and accessible.

20. Crown Castle International

  • Product Type: Wireless infrastructure
  • Industry: Real estate
  • Founded Date: 1994
  • Founders: Ted B. Miller Jr.
  • Headquarters: Houston, Texas, United States
  • Area Served: United States
  • Current CEO: Jay A. Brown
  • Market capitalization: $91.2 billion (as of October 13, 2023)

Crown Castle International is a leading company in the United States that provides shared wireless infrastructure, working diligently to keep people and businesses connected. With a widespread collection of towers, small cells, and fiber, the firm offers essential network infrastructure that telecom companies rely on to provide data and voice services.

21. DTZ

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1784
  • Founders: Richard Ellis
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Paul Idzik

DTZ is a well-known global commercial real estate broker that offers a broad range of services, including leasing, facilities management, project and transaction management, and consultancy. The company aims to provide value for real estate occupiers, owners, managers, and investors by creating innovative, adaptable spaces that help businesses grow.

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22. ICR Property Group

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1993
  • Founders: Raff De Luise, Robert Stanley, and John Lucchese
  • Headquarters: Melbourne, Australia
  • Area Served: Australia
  • Current CEO: Raff De Luise

ICR Property Group is an Australian real estate company with services covering every sector across a broad spectrum of the property sector, including commercial, industrial, retail, residential, and development. They are powered by a team of professionals who work tirelessly to deliver creative solutions that align with the investment objectives of their diverse client base.

23. RE/MAX Commercial

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1973
  • Founders: Dave Liniger and Gail Liniger
  • Headquarters: Denver, Colorado, United States
  • Area Served: Worldwide
  • Current CEO: Adam Contos

RE/MAX Commercial is a part of the RE/MAX international real estate company, but they focus solely on commercial properties. They have earned a respected reputation by providing services like leasing, selling, and buying commercial properties such as offices, multifamily units, retail, and other commercial spaces.

24. SVN International Corp. (Sperry Van Ness)

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1987
  • Founders: Kevin Maggiacomo
  • Headquarters: Boston, Massachusetts, United States
  • Area Served: Worldwide
  • Current CEO: Kevin Maggiacomo

SVN International Corp. (Sperry Van Ness) is a commercial real estate franchise recognized as an industry leader. SVN International offers various services, including sales, leasing, property management, and corporate real estate. They are known for their collaborative, inclusive, and innovative approach to real estate.

25. Transwestern

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1978
  • Founders: Robert Duncan and John Crocker
  • Headquarters: Houston, Texas, United States
  • Area Served: United States
  • Current CEO: Larry P. Heard

Transwestern is a privately held commercial real estate company that provides a broad range of services, including property management, tenant advisory, research, capital markets, and more. Transwestern’s client-focused approach ensures customized and innovative real estate solutions that create meaningful value for their clients.

26. Lee & Associates

  • Product Type: Real Estate Services
  • Industry: Real Estate
  • Founded Date: 1979
  • Founders: Bill Lee
  • Headquarters: Irvine, California, United States
  • Area Served: United States, Canada, and Mexico
  • Current CEO: Jeffrey Rinkov

Lee & Associates is a leading provider of comprehensive commercial real estate services. Their services range from office, industrial, and retail property sales to property management, valuations, and real estate consulting. With a focus on deep local market expertise and personal attention, Lee & Associates consistently delivers client results.

27. CBIZ Gibraltar

  • Product Type: Insurance and Risk Management Services
  • Industry: Insurance and Risk Management
  • Founded Date: 2002
  • Headquarters: Cleveland, Ohio, United States
  • Area Served: United States
  • Current CEO: Jerry Grisko

CBIZ Gibraltar is a commercial real estate advisory firm focusing exclusively on tenant representation. They provide comprehensive services covering strategic planning, property acquisition, lease administration, and facilities management. They are known for their commitment to understanding the specific needs of their clients, enabling them to deliver tailored and effective real estate solutions.

These were all the competitors of JLL. If you know any other competitors, please do write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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