What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Competitive Environment – Definition, Types, Factors and Examples
What is a competitive environment? A competitive environment is the market space within which companies compete to gain market share. It includes all the elements…
Channel Flows in Marketing – Definition, Types, Role and Examples
What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…
Deceptive Pricing – Definition, Legal Provisions and Examples
What is Deceptive Pricing? Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for…
Dominant Strategy – Definition, Types, Outcomes and Examples
What is a dominant strategy? Dominant strategy is a situation in which one particular strategy is the best option for a player regardless of what…
Deep Assortment – Definition, Types, Strategies, Importance And Examples
What is a Deep Assortment? Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with…
Assortment Strategies – Definition, Importance, Components, Tips
What are Assortment Strategies? Assortment strategies are the strategies that retailers use on daily basis for finding out the optimal product mix for their inventory….
Dissertation – Definition, Types, Structure and Tips on How to write it
A dissertation is a long piece of academic writing based on original research, typically done as a requirement for a doctorate. Dissertations usually consist of…
Demand Backward Pricing – Definition, Importance and Types
Demand-backward pricing is a demand-oriented pricing approach in which the price of a product is based on what consumers are prepared to pay. It’s critical,…
Dichotomous Question: Definition, Importance and Examples
A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…
Delivery Schedule – Definition, Tips and Template
The delivery schedule is the plan for how and when a product will be delivered to the customer. It includes the steps that need to…
Delivery Terms – Definition, Meaning and Benefits
Delivery terms are the conditions under which goods or services are delivered. Delivery terms may include provisions for delivery date, method of delivery, and responsibility…
Distribution Network – Definition, Examples and Benefits
What is a Distribution Network? A distribution network is a group of interconnected storage facilities and distribution methods that are used to send goods from…
Haggle – Definition and 10 Ways of Haggling
What is Haggle? The term haggle is the art of bargaining or negotiating prices. Haggling can also be seen as a way to gain power…
Destination Store – Definition, Overview, Types and Examples
What is Destination Store? A destination store is a type of retail store that is designed to be a destination in and of itself. Destination…
Blind Testing: Definition, Types and Examples
What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
Hierarchy of Effects – Overview, How It Works and Stages
What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Earned Media – Definition, Examples and Tips
Earned media is news about you, your company, or your business that you did not pay for or make yourself. This kind of media usually…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Hard Goods vs Soft Goods
Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Channel Design – Definition, Importance, Elements and Types
Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Bulk Buying – Definition, Tips, Sites and Disadvantages
Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…
Community of Practice – Definition, History and Types
A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
College vs University – Differences, Types, Pros and Cons
College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
What is Buyer’s Market? Definition, Examples & Buyer vs Seller’s Markets
A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…
Brand Experience – Definition, Strategies and Examples
Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
What is Business-to-Consumer (B2C)? A Complete Guide (Updated 2025)
Directly selling goods and services to consumers is called business-to-consumer (B2C). Retailers often target specific clients or end-users with this strategy. B2C has extended into…
What is Business-to-Business (B2B)? Definition, Examples & How to Use
Business-to-business is a business model in which a business makes products or services for another business instead of an individual consumer or end-user. Most wholesale…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
