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What Is a Marketing Plan? Types and How to Write One

November 11, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Marketing Plan

A marketing plan is an important document that outlines strategies, techniques, and goals to help a business remain competitive and flourish. A successful marketing strategy…

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What is Advertising Jingle? 9 Best Jingles of All Time

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Jingle

Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…

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A Guide to Job Characteristics Model by Hackman and Oldham

November 11, 2025 | By Hitesh Bhasin | Filed Under: Human Resources

Job Characteristics Model

Organizations that want to experience greater efficiency and employee happiness can leverage the Job Characteristics Model (JCM) – a structure developed by organizational psychologists that…

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Job Involvement: Definition and Importance in HR

November 11, 2025 | By Hitesh Bhasin | Filed Under: Human Resources

Job Involvement

Job Involvement is the psychological connection a person has with their job. Employees who have intense job involvement take pride in and are passionately invested…

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Job Promotions: Definition, Types and Objectives

July 19, 2023 | By Hitesh Bhasin | Filed Under: Human Resources

Job Promotion

When an employer believes in the aptitude of one of their employees, they may reward them with a job promotion – often accompanied by improved…

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Intrinsic Rewards: Definition, Examples, Types & Advantages

July 19, 2023 | By Hitesh Bhasin | Filed Under: Human Resources

Intrinsic Rewards

Internal rewards come from within, giving us a unique and exclusive feeling of success. They are emotional fulfilments that arise as we gain accomplishments, advance…

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How to Learn from Competitors? 10 Smart Ways to Understand Competition

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….

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Internal Customer Service: Definition, Best Practices and Examples

August 19, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Internal Customer Service

When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…

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Dollar General Marketing Mix (4Ps)

December 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Dollar General Marketing Mix

The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…

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Customer Reviews: Definition, Importance and Strategies

February 13, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Customer Reviews

A customer review conveys an individual’s experience with your company. Customer feedback is a valuable resource for businesses, with the potential to boost sales and…

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Marketing Mix Of Red Bull and 4Ps (Updated 2026)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

The Marketing mix of Red Bull analyses the 4Ps of Red Bull, including the Product, Price, Place, and Promotions. The Red Bull marketing mix framework…

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Restaurant Marketing Mix and 7Ps (Updated 2026)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

The Marketing mix of Restaurant analyses the 7Ps of Restaurant which includes the Product, Price, Place, Promotion, People, Physical Evidence and Process of Restaurant. The…

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eCommerce Marketing Mix

December 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

eCommerce Marketing Mix

eCommerce marketing mix considers the best eCommerce marketing strategies, marketing tools, eCommerce marketing tips, and marketing tactics to create a concise and clear eCommerce marketing…

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Marketing Mix Of Planet Fitness and 7Ps (Updated 2026)

December 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Planet Fitness Marketing Mix

The Marketing mix of Planet Fitness analyses the 7Ps of Planet Fitness, which include the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…

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Athleta Marketing Mix and Strategy (4Ps)

December 2, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Athleta Marketing Mix

The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…

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