Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Tactical Marketing: Definition, Importance, and Difference
Tactical marketing is a marketing approach that focuses on the specific ongoing tactics and techniques you use to promote your business. These are your individual…
SWOT Analysis of Amul (Updated 2025 with Statistics)
Amul is a brand owned by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) which are at the forefront of the Dairy revolution in India. Amul…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
Marketing Mix of Canon and 4Ps (Updated 2025)
The Marketing mix of Canon analyses the 4Ps of Canon’s marketing strategy, which includes the Product, Price, Place, and Promotion of Canon. The brand name…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Marketing mix of Ikea and 4Ps (Updated 2025)
The Marketing mix of IKEA analyses the 4Ps of IKEA, including the Product, Price, Place, and Promotions. The IKEA marketing mix (7Ps) framework has been…
SWOT Analysis of Taco Bell (Updated 2025)
Let’s explore the SWOT Analysis of Taco Bell by understanding its strengths, weaknesses, opportunities, and threats. Taco Bell is a fast-food leader known for its…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
26 Benefits of CRM Systems
Customer Relationship Management (CRM) is crucial to business growth. It prioritizes client relations to grow the business. Effective CRM involves satisfying current customers and attracting…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
Penetration pricing explained with examples and case study
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…
