One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before…
What is Strategy and what are the four components of Strategy?
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents…
Marketing Mix of Naukri.com and 7Ps (Updated 2025)
The Marketing mix of Naukri.com analyses the 7Ps of Naukri.com, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of Naukri.com. Naukri.com…
What is Benefit Segmentation? Definition, Examples & Advantages
In the current diverse marketplace, gaining a deep understanding of your audience is crucial for successful marketing. It goes beyond knowing their demographics; it’s about…
Marketing Mix Of Ambuja Cement and 4Ps (Updated 2025)
The Marketing mix of Ambuja Cement analyses the 4Ps of Ambuja Cement’s marketing strategy, detailed marketing mix, which includes the Product, Price, Place, and Promotion…
SWOT analysis of Naukri.com – Naukri.com SWOT
Naukri.com was one of the first job portals to really achieve success in India. And as it goes in online marketing, the first mover advantage…
The 7 Steps of Market segmentation – Process of segmentation
As we have discussed in many articles previously, market segmentation is important for any firm. However, the steps in market segmentation are equally important to…
Marketing Mix Of Armani and 4Ps (Updated 2025)
The Marketing mix of Armani analyses the 4Ps of Armani’s marketing strategy, which includes the Product, Price, Place, and Promotion of Armani. Giorgio Armani started…
Marketing Mix of Air India and 7Ps (Updated 2025)
The Marketing mix of Air India analyses the 7Ps of Air India, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How many segments should a new business enter?
There are various types of segments and each of the segment has its own advantage. However, one of the key factors of segmentation is differentiation….
What is Consumer Marketing? Definition, Strategies & Example
Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
What is Marketing? Purpose, Benefits and Limitations
What Is Marketing? Marketing is the strategic process of creating messaging that will attract an audience to a company’s product or services. In simpler terms,…
How to analyse the product mix of any brand? With example of coca cola.
This is an article by request of a reader. One of the many questions you need answered while analysing a competitor, is the analysis of…
Marketing Mix of Virgin Atlantic and 7Ps (Updated 2025)
The Marketing mix of Virgin Atlantic analyses the 7Ps of Virgin Atlantic, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT Analysis of Marlboro
Marlboro is one of the best selling and the widest selling Cigarette brands in the world. One of the key factors which differentiates Marlboro from…
