In todays world, there is a rise in both, the number of products and the number of competitors in the market. Naturally everyone wants to be ahead of the competition. But is everyone
Asian Paints is an Indian, public ltd company, that has its headquarters in Mumbai, India. The company deals in the manufacturing of paints that are used for decorative purposes and has industrial usage.
During the years, more and more companies are looking into new methods to deal with changing customer behavior, recession, increased competition, etc. The purpose of all companies, no matter their size, small or
Hewlett-Packard is an American multinational corporation that deals exclusively in information technology. Bill Hewlett and Dave Packard founded the company in the year 1939 and the headquarters are located in California in USA.
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company is looking to increase the sale of its
The iPad has been designed, produced and marketed by the international company Apple Inc. The company deals with tablet computers and it was the first company to launch the iPads, which was a
Every organisation has its mission and vision statements. These statements serve different purposes in every organisation because they provide guidance and definition in regards to the manner in which businesses and operations are
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction
The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s book, Principles of Economics. Price elasticity of demand measures
FedEx is an American corporation that provides delivery services of couriers. This Public Ltd Company has its network in all the major cities of the globe. Founded in the year 1973 by the
How many times have you received invitations to attend different kinds of charities or exhibitions? And when you go to these exhibitions or charities, you find yourself getting involved in them, even when
A customer nowadays has a lot of options in front of him where products and brands are concerned. What helps the customer decide on a final product, is the value which he derives
ICICI Bank is an Indian, Public ltd Company dealing with finance and banking services. In India, this multinational bank boasts of being the second largest in relation to market capitalization and its assets.
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important factor in the marketing mix after product is
Amul is known for its witty and humourous outdoor media campaigns. The elections of 2014 presented several opportunities in which Amul got to show its wit again. Here are 7 political outdoor ads
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty