Let’s explore the SWOT Analysis of Paytm by understanding its strengths, weaknesses, opportunities, and threats. Money transfers in India have changed because of Paytm, the…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
SWOT Analysis of Axe – Axe SWOT analysis
Axe is a brand of Unilever, known as Lynx in the United Kingdom, is a deodorant targeting young male demographic. Axe is a popular brand…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
What is Product Design? Definition, History & How to Become a Product Designer
Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Marketing Mix of Nordstrom and 7Ps (Updated 2025)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
Marketing Mix of Maybelline and 4Ps (Updated 2025)
The Marketing mix of Maybelline analyses the 4Ps of Maybelline, which includes the Product, Price, Place, and Promotion of Maybelline. Maybelline’s marketing mix is associated…
Understanding the Product Hierarchy and Examples
Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
6 types of Product Mix pricing to push products in the market
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…
