Dairy Milk is a milk chocolate brand which comes under Cadbury and the parent company is Mondelez International. Dairy Milk is a 100-year-old chocolate brand…
Difference between Wholesalers Retailers and Distributors
One of the common confusions when doing channel sales or market analysis is the differences between wholesalers, retailers, and distributors. This confusion is expected if…
SWOT Analysis of Sharp
Sharp Corporation is a Japanese company that manufactures electronic products. The company designs manufacture and distribute televisions, audio and sound systems, microwave, air purifiers, mobile…
SWOT Analysis of Subaru
A company that was set up in Japan during the year 1953, Subaru is the automobile division of the automobile conglomerate Subaru Corporation which has…
What is Transnational Strategy? Definition, Benefits & Examples
In the fast-paced world of global business, firms are constantly seeking effective strategies to expand their operations beyond their home borders. One such approach that’s…
Difference Between Transformational and Transactional Leadership Style
Transformational and transactional leadership styles are both effective ways to guide an organization, yet they offer distinctive approaches to achieving goals. Transformational leadership motivates team…
5 Reasons Employee Development Is Important To Your Company
Employee development is a joint initiative of employee as well as the employer to improve or elevate the existing skills, knowledge and abilities of an…
What are the Advantages Of Team Cooperation
Team cooperation in any organization is always advantageous. It improves overall employee performance and organizational productivity. In a team, each employee is responsible for success….
What is Utility Marketing? Definition and Types of Utility
Definition: Utility marketing is a type of marketing that demonstrates how a product can be valuable to a consumer’s life as a way to encourage…
Transactional Leadership Explained with Goals, disadvantages & examples
Many, many people around the globe deliver lectures or write articles and books about leaders and transactional leadership every day. Leadership is a very complicated…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
Top 10 Banks In The World In 2025
The largest banks in the world have trillions of dollars in consolidated domestic assets and have proved themselves as game changers in the world economy….
SWOT Analysis of Carlsberg
Carlsberg is a global brewing company in Europe. It was founded by J. C. Jacobsen in 1847. It is headquartered in Copenhagen, Denmark. Its current…
What is competitive parity and its role in Marketing?
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…
6 Steps of Delegation – How to Delegate effectively?
Delegating is one of the best approaches that managers or leaders in an organization can use in ensuring that more tasks are handled within a…
