The top Amul Competitors are Kwality Walls, Baskin Robbins, Havmor, Vadilal, Dinshaws, Mother Dairy, Arun Ice Cream and others. Amul is an Indian Dairy industry…
Social Exchange Theory – Concept, Benefits, Examples, Variables involved
Relationships among individuals and organizations are based on exchange. By exchanging products, either material or immaterial, in ways that are rewarding to all the parties…
Top 15 Rolex Competitors & Alternatives in 2025
The top Rolex competitors are Patek Philippe, Audemars Piguet, Vacheron Constantin, Tag Heuer, Lange & Söhne, Jaeger-LeCoultre, Hublot and others. A famous watch manufacturing brand,…
What is the purpose of a website?
Before you start creating or even start planning your website, you have to identify why you are making that website and what is the purpose…
Moving Average Price
Any business that sells products is bound to keep an inventory of its products. To keep track of its inventory and for price control, business…
Top 20 L’Oréal Competitors & Alternatives in 2025
The top L’Oréal competitors are MAC, Maybelline, Dior, Chanel, Urban Decay, Clinique, Lancôme and others. A well-known French company, L’Oréal Paris is one of the…
Brand Board
What is a Brand Board? A Brand Board is a document that contains all of the essential information and visual elements about your brand in…
Sales Coverage strategy
Sales are of paramount importance to any business. Small shops to global multi-nationals run their businesses in the hope of achieving their targeted sales goals….
What is Public Relations? Concept, Examples and Advantages
What are Public Relations? Public relations is a communication process that strategically builds relationships between an organization and its public. Public relations activities can include…
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any…
What is Tri-fold Brochure and how to Create a good one?
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels…
Brand Consistency – Definition, Importance and Examples
Brand consistency is the process of having a strong and consistent brand personality and business identity that incorporates all your branding efforts from brand messaging…
What is Transit advertising? Definition and Types
Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams,…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
Top CPG Brands | What Is CPG ? | Consumer Packaged Goods Brands
What is a CPG Brand? CPG Explained with Help of An Example The term CPG stands for Consumer Packaged Goods and it can be defined…
