General Electric is popularly called GE and is a public limited company. This American company is a multinational conglomerate and has its headquarters base in Fairfield, Connecticut. In January, 2016, a decision was
Aquafina is brand of PepsiCo. It is headquartered in New York. PepsiCo was the outcome of merger of Pepsi – cola and Lay – fruit Inc. which took shape in year 1965. The
Classification of Industrial products is necessary as it helps decision making for the organization. Industrial goods are classified on the basis of their relative cost and where they enter the production process. There
In one of the previous articles, we discussed different types of products and broke the products in 3 parts. However, many experienced marketers define the product as having 5 product levels and not
Tripadvisor is a public website that severs a worldwide market. With its headquarters in Needham, Massachusetts, the website or rather a company was founded in the year 2000 by Stephen Kaufer, Langley Steinert, and Saman
Urban Ladder is a company that was started in July 2012 by Mr Rajiv Srivatsa and Mr Ashish Goel. The Bangalore-based venture was started with the intent of offering the market with premium
Arrow is a brand which targets formal wear and is known as a premium shirts brand. Shirts by Arrow are loved in the corporate circle and it is the trademark of corporate wear.
Whenever we launch a new product or a service, we fear whether it has enough market potential. It is known very well that you need to calculate market potential before you launch a
Each and every E-commerce company has its advantages and disadvantages. Similarly, there are a set of challenges involved in selling your product on Snapdeal. The major competitors of Snapdeal are Flipkart and Amazon,
Founded in 1975 by Bill gates, Microsoft, the American MNC is the technology giant which is making the life of the people around the globe convenient, comfortable and advanced through its various offerings
A key area where all managers need to improve is by removing the bottleneck. How is the work bottleneck formed? When you need to take approvals for the silliest things to the complex
Bank of China is a public company dealing in financial services and banking. It has the distinction of being one of the top five biggest commercial banks that is state-owned in China. Bank
V-Guard: The name you can trust. This is what the V-Guard Industries proclaims. Founded in 1977 by Kochouseph Chittilappilly, V-Guard Industries LTD has grown to become one of the most reliable electrical appliances
AT&T is a Time-honoured and popular American company that deals in telecommunications. It is a multinational corporation with its headquarters at Texas. Founded in year 1983 it is second-largest in United States and
Syska accessories and Syska LED Lights are sold under brand name Syska. It is a privately held company of Indian origin and is also a subsidiary brand of its parent company SSK Group.
3M formerly known as Minnesota Mining and Manufacturing Company was found 114 years ago on 13 June in 1902. John Dawn, Danley Budd and Hermon Cabie came together to build a mining company,