One of the most classy cars across the world, known for its quality and design is BMW. The brand is known to be adaptable and has cars which are in the ultra premium
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in most brains, the top of the mind brand
Bill gates Microsoft has been an iconic brand of our era. There are 100’s of lessons which business graduates can learn from Microsoft. However, here we present 8 marketing strategy lessons from Microsoft.
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections a sales guy faces on a daily basis.
One to one marketing is a framework suggested by Don peppers and Martha Rogers. One to one marketing is also part of CRM marketing and is a smart way to acquire and maintain customer
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting into a business and second is Need (Market
Adidas is one of the strongest sports brand in the world. Known most prominently for its range of Shoes, the brand is also a manufacturer for clothing and accessories. Here is the SWOT analysis
Strengths in the SWOT analysis of Android Android is backed up by Google in collaboration with Open Handset Alliance. The brand equity of Google adds more credibility and attention to Android OS than any
Do branded companies provide branded output in their websites, magazines, print-ads, ad campaigns and social media? Most often the reader is annoyed by reading lengthy content, repetitive message, logical fallacies which results in
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of the factors in the marketing mix which always
Kwality Walls is one of the main producers of frozen desserts. The Indian company ‘Kwality’ was established in the year 1956. It has the distinction of being the first company who imported machinery
As we already mentioned in a previous article, the PEST analysis is considered a useful scanning tool for identifying the relevant political, economic, social and technological factors from the external environment. These factors
Many new start-up businesses may be of the opinion that it will be difficult to compete in a heavily occupied marketplace and will be fearful of the costs associated with the traditional forms
For non-metro parts of India, billboards hold immense potential. Since such regions do not have very high rates of literacy, print may not be the most relevant medium for advertising here. Irregular power
Strengths in the SWOT analysis of Harley Davidson Cult Brand: Harley Davidson has transformed itself as a cult brand & positioned itself in niche segment of High CC cruiser bikes. HOG Rallies: Harley
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting a market and finally how to do market segmentation.