Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded…
Who is a Brand Coordinator
What is a Brand Coordinator? A brand coordinator is someone who helps to oversee and manage a brand. This can involve creating marketing campaigns, working…
Top Diamond brands in the world
Expensive diamond brands are a sign of prestige, status, and power. Wealthy people demand diamond jewelry to showcase their wealth. Many available diamond brands make…
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
SWOT analysis of ONGC (Updated 2025)
Let’s explore the SWOT Analysis of ONGC by understanding its strengths, weaknesses, opportunities, and threats. India’s leading crude oil and natural gas company is ONGC,…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
Swot analysis of Air France
Air France is a subsidiary of Air France-KLM Group and is headquartered in Tremblay-en-France. It was founded in the year1933, together with KLM which was…
Top 15 Chinese Phone Brands in 2025
Hey there! Imagine your smartphone is your best buddy that keeps you connected, having fun, and on top of things. Well, Chinese phone brands are…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
