Bargaining is an art that can help you in saving some money through your negotiating skills. It is an acceptable technique that people have been…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
How To Build Trust? 16 Ways to Build Trust and be Trustworthy
Trust is the basic foundation of any relationship in both professional and personal capacity. Honesty is the key that results in trust and sustains a…
10 Qualities of an Effective Team Leader
A team is created by mingling individuals of different personalities and the team leader is the one who molds them together so that they can…
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
What is Activity Report? Role of Activity Report for management
Marketing activity involves a hierarchy. The top management takes important decisions and formulates goals and objectives to be realized by means of effective marketing. The…
6 Types of Business Plans most Commonly used for Funding or Planning
The starting point for any successful business is a properly formulated business plan. Without a business plan, the business is just like a body roaming…
Four Types of Business Resources
The resources which are important to the organization and create a value proposition in service to its customers and deliver the product to the customers…
16 Different Types Of Essay
An essay is a piece of writing which represents the ideas, emotions or arguments of the author. All of us has come across a situation…
Who is a Sales Consultant? Quality and Skills of a Sales Consultant
Making sales and keeping customers satisfied is most important for small as well as powerful businesses. Sales is an important mean to keep your business…
Baby Boomers: Definition, Years, Date range, History and Examples
Baby Boomers – the generation-spanning from 1946 to 1964 – are highly influential members of society, who have shaped and continue to shape our culture….
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
8 Types of Business Cards used by Different Businesses
A business card is an identity of a person representing the business and the position. It is a printed card which has information about the…
SWOT Analysis of Air Canada (Updated 2025)
Let’s explore the detailed SWOT Analysis of Air Canada by understanding its strengths, weaknesses, opportunities, and threats. Air Canada, Canada’s largest airline, links passengers to…
