Mattresses are important for good sleep. When selecting the mattress, it was essential to consider the brand. Many new brands get introduced very often and…
What is the Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events customers go through when considering purchasing. The journey typically begins with a…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Importance of Human Resource Management
Of all the departments in a corporate firm, the management has to realize and follow the Importance of Human Resource Management in the most crucial…
9 Main Objectives of Business Plan
A recent study has shown that a vast majority of businesses fail due to the lack of a proper business plan. The business plan can…
The Importance of Motivation and its Effect on Performance
There are quite many factors required to complete a specific task or job responsibility in a successful manner. All the tangible factors such as monetary…
Marketing Strategy of Lays – Lays Marketing Strategy
In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman…
Top 7 Visa Competitors & Alternatives in 2025
The top Visa competitors are Mastercard, American Express, Discover card, Capital One, PayPal, Bank of America and J P Morgan Chase. Visa is a popular…
Objectives of Marketing Plan Explained in Detail
A marketing plan’s goals are to accomplish a specific set of outcomes for the promotion of a business. A few notable instances of marketing goals…
