Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Marketing Mix of Brands » Marketing Mix of Volvo – Volvo Marketing Mix

Marketing Mix of Volvo – Volvo Marketing Mix

June 1, 2023 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Volvo Cars is a Swedish luxury automotive manufacturer that was established in the year 1927. The company is today owned by Geely Sweden AB and is headquartered in Gothenburg Sweden. Volvo was founded as an SKF subsidiary but SKF later sold most of its shares in 1935 when Volvo was introduced into the stock markets.

It is one of the most metamorphosized companies as it has changed ownership so many times within the less than 100 years of its existence. Some of its subsidiaries today are Volvo Cars of North America, Volvo Cars of Asia Pacific and Volvo Cars of Canada.

About Volvo

  • Type: Multinational manufacturing corporation
  • Industry: Trucks, buses, marine and industrial drive systems
  • Founded: 14 April 1927, Gothenburg, Sweden
  • Founder: Assar Gabrielsson and Gustaf Larson
  • Headquarters: Gothenburg, Sweden
  • Area served: Worldwide
  • Key people: Martin Lundstedt (Chairman) and Jim Rowan (CEO)
  • Number of employees: 102,000

Table of Contents

  • Product in the Marketing Mix of Volvo :
  • Price in the Marketing Mix of Volvo :
  • Place in the Marketing Mix of Volvo :
  • Promotions in the Marketing Mix of Volvo :

Product in the Marketing Mix of Volvo :

Volvo is popularly known for its zeal in the manufacture and subsequent marketing of various types of vehicles, among them the station waggons, compact executive sedans, sport utility vehicles, coupes, and sedans. Its subsidiaries include a number of brands such as Volvo construction equipment, Volvo Trucks, UD Trucks, Mack Trucks, Volvo Buses, Renault Trucks and the UD Trucks

Price in the Marketing Mix of Volvo :

The Volvo models get credit for being dependable and safe. The wide range of brands and categories of which Volvo produces its cars makes the price also to lie in a wide range. Their cars mostly cost an average of between $25,450 and $40,800. The cars are reputed for their quality, safety as well as the technological advancements that come with them.

Volvo employs the use of optimal pricing strategy via clear segmentation. The company has an aim of profit optimisation in the after-sales market segment with a structural balance of a global company. Consulting group implementation has been credited for the development of global pricing together with a segmentation model thereby improving the profit potential of Volvo in the after-sales segment.

Also Read  Marketing Mix Of Macy’s - Macy’s Marketing Mix

Place in the Marketing Mix of Volvo :

The company has over 2,300 local dealers all over the world. These are spread through the over 100 national sales companies in at least 100 countries. Today, the largest consumers of Volvo cars are China, The USA, Sweden as well as most of the countries within the European Union bracket.

In 2015, the company made the record sales as it was able to release more than 500,000 cars into the market. Such a success was attributed to the good performance in all its three core global target market regions. These include Europe where the sales rose by 10%, the USA with upward sales of 24% and China with 11% upward percentage in the last quarter of the year.

Volvo’s main production plants are in Chengdu China, Ghent Belgium, and Gothenburg Sweden. On the other hand, its engines are mainly produced in Skovde Sweden as well as in Zhangjiakou China. The body components are produced in Olofstrom Sweden.

Promotions in the Marketing Mix of Volvo :

Marketing Mix of Volvo 2

The most important aspect of the brand’s promotion has been in its prowess in the production of efficient machines with world class standards of safety being put in place. The variants of car models it manufacturers is also a way of reaching a wide range of customer bases.

For a long time, Volvo has been using a conservative marketing strategy. This has been its greatest misdoing but since the recent introduction of a new strategy that is geared towards Volvo needs, results can be seen. The strategy, which has been dubbed “Volvo Way to Market”, has its focus on four areas namely: digital leaderships, marketing tools, service and dealership. It is in the plan of Volvo to concentrate on key international car shows in US, Europe and Asia. Together with this, an annual Volvo showcasing event is also a great marketing strategy.

Liked this post? Check out the complete series on Marketing Mix

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of Alibaba
  2. Marketing Mix of British Petroleum – BP Marketing Mix
  3. Marketing Mix Of Cheetos – Cheetos Marketing Mix
  4. Marketing Mix of Crocs – Crocs Marketing Mix
  5. Marketing Mix of Electrolux – Electrolux Marketing Mix
  6. Marketing Mix Of General Motors – General Motors Marketing Mix
  7. Marketing Mix Of Hotmail – Hotmail Marketing Mix
  8. Marketing Mix Of Jockey – Jockey Marketing Mix
  9. Marketing Mix Of Lee Cooper – Lee Cooper Marketing Mix
  10. Marketing Mix Of Maybelline – Maybelline Marketing Mix
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved