Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Product Management – Example, Types and Career
To be effective in product management, you must comprehensively grasp the customer’s requirements and guarantee that the product fulfills them. Good communication skills and strategic…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
7 tips for Channel sales management
There are numerous industries and businesses which work on channel sales and marketing. In channel sales, instead of employing many executives, the company passes on…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
10 factors which determine a good sales personality
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
Integrated Marketing – Definition, Strategy and Examples
What is Integrated Marketing? Integrated marketing is a process that coordinates all marketing activities and channels toward a common goal. It involves the strategic use…
Types of Market
The types of market you are in determines the type of business strategy you need to have. Strategies for consumer markets are completely different from…
10 Amazing Cold Calling Tips and Advice For Closing Prospects
Most salespeople hate cold calling because it involves a lot of physical work and also you have to face rejection many a times from potential…
Marketing Management Process: A 5-Step Guide
The marketing management process goes through various stages to ensure the success of a product in an organization. In a challenging business environment, with a…
5 Evergreen sources of prospects
Any sales person will say that to make a strong sales pipeline, you need a strong list of prospects. It is easy to say that…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
19 Great Ways to Market Yourself in 2026 (With Examples)
Marketing yourself is about showcasing your abilities and building your persona. This process involves creating a unique brand identity through your mission, values, and ambitions,…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing approach prioritizes addressing customers’ demands in a way that makes them feel valued and appreciated. It is all about developing relationships and…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
