February 8, 2012

Brand Launches – 4th week – December 2010

Happy Journey

VIP Industries launched Alfa Boxer Strolly range of safe & durable hard luggage with a soft luggage trolley. It is available in two sizes — 57 cm and 63 cm, in three colours and starts from Rs 1,400.

Candy Treats

Haagen-Dazs launched four new stick bar flavours — cookies & cream, coffee almond crunch, vanilla milk & chocolate and vanilla almonds. They are priced at Rs 150 each.

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Types of Sales Organizations – Committee Sales Organization

In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for planning and policy formulation while leaving actual operations, including implementation of plans and policies, to individual executives. Thus, many firms have a sales training committee (comprised of the general sales manger, his or her assistants, the sale training manager, and perhaps representative divisional or regional sales mangers) that meets periodically to draft training plans and formulate sales training policies. Implementation of these plans and polices, however is the responsibility of the sales training manger, if the company has one, or of the line and or staff executives responsible for sales training in their own jurisdictions.

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Advantages of Decentralized Sales Force

With growth, the advantages of decentralized sales force management increasingly outweigh the higher costs. Among these advantages are:

1. More intensive cultivation of the market and, consequently, a higher sales volume to absorb the higher fixed costs.
2. More effective control, improved supervision, and increased sales productivity resulting from the addition of at least one intermediate level of sales executives, and from reduction of geographical separation of executives and sales personnel. [Read more...]

Types of Sales Organization – Functional Sales Organization

Some sales departments use functional organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each individual in an organization, executive and employee, should have as few distinct duties as possible the principle principle of specialization is utilized to the fullest extent. Duty assignments and delegation of authority are made according to function. No matter where a particular function appear in the organization, it is in the jurisdiction of the same executive.

In the functional sales department, salespeople receive instructions from several executives but on different aspects of their work. Provision for coordinating the functional executives is made only at the top of the structure; executives at lower levels do not have coordinating responsibilities. In contrast to the line and staff organization, all specialists in a functional organization have line authority of a sort or, more properly, they have function authority. Instructions, and even polices, can be put into effect with or without prior approval of the top level coordinating executive.

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Hero Honda – Split might cause price wars

hero honda Hero Honda   Split might cause price wars

The split between Munjal group owned Hero group and Japan’s Honda is suspected to start a price war in the 2 wheeler segment with other manufacturers offering discounts and other freebies to attract customer attention. With the weakening of the brand image of Hero Honda this is the best time that automobile manufacturers can increase their market share thereby putting Honda on the backfoot.

The key criteria here is the demotivation that Hero honda dealers have had to face due to the split. Thus these channel dealers are more likely to switch their brand loyalty. On the other hand, The japanese 2 wheelers definitely have an advantage over Indian manufactured 2 wheelers mainly because of advanced engineering. In the past too, the poaching of indian distributors by Japanese companies has been a major problem in the automobile market.

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Blackberry shows 40 % growth – Beats its own sales forecast

Research in Motion (RIM), The makers of Blackberry are on a high. They have been breaking their own sales records for smart phones in the past 6 months. RIM has reported a record revenue of $ 5.5 Billion. Sales of Blackberry has contributed to 82% of total sales of RIM and the rest has been contributed by Service and Software. With these results, the Blackberry subscriber base stands at 55 million.

“We are pleased to report another record quarter with strong growth in shipments of Blackberry smart phones leading to record revenue, subscriber additions and earnings. RIM’s business continues to grow and diversify as BlackBerry adoption accelerates in markets around the world,” said RIM co-CEO Jim Balsillie. “With strong results and momentum from our recent product introductions, as well as growing excitement from our partners and customers around upcoming smartphone , tablet, software and service offerings, we are setting the stage for continuing success,” he added.

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Bagpiper whisky tops – A 2010 update on alcohol market

The United Spirits – Bagpiper whisky has topped the sales chart for year 2010 by selling 16.5 million cases. However although it is still on top, bagpiper whisky has lost some business in smaller states such as Andhra Pradesh and others. It is soon speculated to be challenged by its followers such as Officers choice and Royal Stag.

Officers choice hails from Allied Blenders and Distillers (ABD) has achieved a sales of more than 15 million cases in 2010. It has also shown the fastest growth rate thus raising alarms for Bagpiper whisky. A close follower is Royal stag which hails from french drinks giant Groupe pernod ricard and has passed the 10 million cases mark in 2010.

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Types of Sales organization – Line and Staff Sales Organization

The line and staff sales department is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines over wide geographic areas. In contrast to the line organization, the line and staff organization provides the top sales executive with a group of specialists and experts in dealer and distributors relations, sales analysis , sales organization, sales personnel, sales planning, sales promotion, sales training, service, traffic and warehousing, and similar fields, this staff helps to conserve the top sales executives time and frees them from excessively detailed work, they make it possible for their chiefs to concentrate their efforts where they have the most skill. If the top sales executive is not equipped, through prior training or experience , to handle certain problems, staff specialists assist in increasing over all effectiveness of the department study or providing detailed analysis to staff executives. The top sales executive has more time for planning and for dealing with higher priority matters.

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Google top searches in India for 2010

The google zeitgeist is out and has declared the result for the top searches made in India. Here is a list of the same. IRCTC maintains its top position whereas British actress aruna shields as well as Indian newbie sonakshi sinha are the two most searched celebrities.

Fastest rising

irctc login
micromax mobile
youtube videos
fifa
facebook
cricket live score
twitter
way2sms
samsung mobile
zedge

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40% rise in bikes bought by women in India

girlsonbike 40% rise in bikes bought by women in India

Please note – We are not talking about the girly scooters here but proper bikes such as Royal Enfield, Pulsar and Yamaha. The number of bikes being bought by women has increased by 40% in 2010. This is a result of increasing number of jobs available for women in Urban India along with the increasing acceptance of women in Indian society.

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