Visual storytelling is a winner across diverse niches, from the entertainment industry to brand-building. The logic is simple: videos are easy to consume, and they leave a memorable impact. However, producing them is an uphill journey, as it involves multiple creative and labor-intensive steps.
Creators need to develop the concept, write scripts, and storyboard the ideas. Then they have to do the real work, operating cameras, directing scenes, editing footage, and adding graphics. Imagine the volume of effort required for transforming ideas into engaging visual narratives.
The rapid advancements in artificial intelligence (AI) technology are, however, driving the evolution of video production. According to a 2024 survey of media and entertainment industry leaders, nearly two-thirds of business decision-makers believe that the adoption of GenAI will accelerate content and media production. Additionally, more than half anticipate reduced production costs.
In this article, we will explain how AI tools can simplify video production and list the best ones.
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Why Consider AI Tools for Video Creation
The AI video generator marketing is expanding fast and for good reasons. AI reduces the workload by taking on mundane aspects like sequencing, color correction, trimming, and background noise removal. Besides reducing production time and effort, these tools allow creators to focus more on storytelling and creativity rather than technical minutia.
AI-powered features such as synthetic media generation, visual effects, and automated scene detection help creators experiment with new styles and effects. They can now use creative inputs that were costly or technically challenging earlier.
With AI tools, professional-grade video editing and production capabilities are accessible to a broader audience. Marketers, small businesses, and independent creators, without the need for expensive equipment or large teams, can now create high-quality, technically sound videos. With this, high-quality video production has been democratized like never before.
We will now highlight a few top-rated AI tools that can automate the video-creation process and help create engaging videos with minimal effort.
Wondershare Filmora
Filmora offers a mix of traditional video editing with advanced AI features such as AI CoPilot, which assists with editing tasks, and text-based editing for intuitive control. AI music generation can automate the tasks of creating custom soundtracks, addressing one of the biggest challenges for video creators.
Now at version 14, the tool has a blazing-fast render speed and provides a wide range of effects, transitions, overlays, and trimming tools. It is suitable for both beginners and professionals as the user-friendly interface comes with professional-grade audio and visual enhancements.
A basic subscription comes at $49.99 per year, while the Advanced plan can be purchased for $59.99 per year and the Premium plan comes for $99.99 per year. However, the Basic plan does not include any AI credits, so you will have to buy them separately if you plan to access the generative features.
Lightricks LTX Studio
A powerful AI-driven platform, Lightricks LTX Studio makes end-to-end video production and storytelling effortless for creators. A single platform supports every step of video generation, from ideation to fi nal edits. It supports text-to-video and image-to-video conversion, keyframe animation, sequence conditioning, reference image uploads, motion capture, and video extension.
You can create and customize a storyboard, shape characters according to your vision, and edit each shot to perfection in a timeline interface. The tool also helps pitch projects by automatically generating a polished deck design. The advanced language models make it easy to describe the exact look and feel of your video. LTX Studio also supports multiple AI models, including Black Forest’s Flux.1 Kontext, Google’s Veo 2 and Lightricks’ own LTXV 13B.
The comprehensive AI-powered environment makes LTX Studio valuable for creators, marketers, filmmakers, and studios alike. The Lite version is available only at $12 per month, while the Standard and Pro plans cost $28 per month and $100 per month, respectively.
Quso.ai
Formerly known as Vidyo.ai, a standalone product, Quso.ai is a social media marketing-focused AI video editor. It automates video editing by trimming footage, selecting key moments, and removing filler words. Besides generating great videos, it also offers branding tools, social scheduling, and personalized clip creation.
Quso.ai is capable of resizing videos for multiple platforms, making it valuable for marketing professionals posting content across diverse social media channels. You can even use it to track performance. In simple words, Quso.ai allows you to automate many aspects of your video project lifecycles.
Marketers can use quso.ai to produce engaging content efficiently and with a consistent brand identity. The tool has a free version with 75 credits per month. The Lite version comes for $24 per month, while the Essential and Growth plans are currently available at the offer pricing of $33 per month each.
CapCut
CapCut is a freemium tool from the team behind TikTok, with powerful video editing capabilities. It offers AI-powered features such as auto-captions, script-to-video conversion, background removal, and creative effects. The best thing about CapCut is its robust support for mobile and web platforms, which facilitates on-the-go editing and quick content generation.
Developed by the Chinese company ByteDance, CapCut is available as Android and iOS apps. It includes a template library and a tool that generates editable video captions. It allows users to save and export completed projects directly to various social media platforms.
CapCut is popular among both casual and professional creators because of its accessibility and ease of use. Besides the free version, you can opt for CapCut Pro for just $19.99 per month. The additional features of a Pro subscription are GIF exports and AI filters to turn images into cartoons or see selfies as they would appear decades into the future.
Descript
Descript introduces a unique script-based video editing approach, where editing the transcript automatically edits the video. Features include automatic scene organization, filler word removal, and AI green screen effects. With this tool, you can create high-quality videos with beginner-level editing skills.
After a recent revamp, the desktop app of Descript offers several new features, such as production and storyboarding tools, along with audio functionality. The advanced AI eliminates tons of busy work and saves editors a lot of time.
Descript is ideal for generating dialogue-heavy content like podcasts and interviews as it streamlines the editing process significantly. You can use a free version of Descript to get started on your creative journey with text-based editing. Paid plans start at $16 monthly for hobbyists and go up to $50 monthly for businesses.
Lumen5
Lumen5 specializes in transforming text and blog content into engaging videos. You can also use it to repurpose existing videos into fresh ones. Its AI capabilities match key messages with relevant images and maintain brand consistency. Marketers can use it to quickly produce videos that amplify their written content.
The AI algorithm automatically fetches content from text provided by the user, summarizes blog posts, and matches scenes with relevant stock footage. Users can also edit and customize the videos to make them consistent with their brand. Lumen5 auto-generates captions and adds visual overlays. A simple drag-and-drop interface makes it a breeze to use for beginners.
Lumen5 does the heavy lifting for brands, marketers, and publishers, enabling them to generate videos without the hassle or technical expertise. The community version of the tool can be accessed for free, while the Basic one is available at $19 per month, and Starter comes at $59 per month. If you want high-end features, you can opt for the Professional plan that costs $149 per month.
The Takeaway
AI has emerged as a game-changer across various fi elds, and marketing video production is no exception. With technology taking care of the technical parts, creators now have an upper hand with creative possibilities. These AI tools automate tedious tasks, increase effi ciency, and reduce production time and cost.
As AI continues to evolve, we can expect it to blur the lines between human creativity and machine intelligence and create new opportunities for storytelling and visual communication.
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