LIDL is a German global discount supermarket chain and it operates with around 10,000 stores across the world and is well present in Europe and…
Marketing Strategy of the Body Shop – Body Shop Strategy
The Body Shop is a British skincare, perfume, and cosmetics company and was founded in the year 1976 by Dame Anita Roddick. She started the…
Marketing Strategy of Reebok – Reebok Marketing Strategy
Reebok is an English apparel and footwear company and since 2005 it is a subsidiary of the sports giant Adidas. It produces and distributes ranges…
Marketing Strategy of Uniqlo – Uniqlo Marketing Strategy
Uniqlo is an apparel brand that is a wholly owned subsidiary of Fast Retailing Co. Ltd. The brand is Japanese casual wear, retailer, manufacturer and…
Marketing Strategy of Nikon – Nikon Marketing Strategy
Nikon is a Japanese multinational company founded on July 25th, 2017 and is headquartered in Tokyo, Japan. The ranges of products include camera lenses, microscopes,…
Marketing Strategy of Aquafina – Aquafina Marketing Strategy
Aquafina is a brand of bottled water produced by PepsiCo under purified bottled water products. The brand was first distributed in Kansas in the year…
Marketing Strategy of Netflix
Founded in the year 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix now has its presence in more than 190 countries…
What is the EPRG Framework? 4 stages of the EPRG Framework
EPRG Framework was developed and introduced by Wind, Douglas, and Perlmutter and focuses on the international marketing operations of the company and the different attitudes…
5 Types of Business growth of an organization
It is often answered fact that business means growth. Every company seeks growth in one way or the other. Every company has their own strategies…
Marketing Strategy of Johnson and Johnson
This article discusses the Marketing Strategy of Johnson and Johnson. Johnson and Johnson is one of the most highest valued brands in the market and…
What is Six Sigma? Six Sigma Concept Explained
The Concept of Six Sigma is a disciplined, statistical-based, data-driven approach, and a continuous improvement methodology for eliminating defects in a product, process or service…
What is Total Quality Management?
The concept and methodology of Total Quality Management can be defined as an extensive and structured organization management approach that mainly focuses on the continuous…
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow,…
Marketing strategy of Michael Kors
Michael Kors is a famous brand by an award-winning designer of luxury accessories and ready-to-wear products. It was established in the year 1981 with operational…
Marketing strategy of State Bank of India
Founded in 1806, State Bank of India (SBI) is an Indian multinational, public sector bank and financial service company headquartered in Mumbai, Maharashtra. The bank…
