EPRG Framework was developed and introduced by Wind, Douglas, and Perlmutter and focuses on the international marketing operations of the company and the different attitudes towards the company’s involvement on the front of
Strategic Marketing Articles
5 Types of Business growth of an organization
It is often answered fact that business means growth. Every company seeks growth in one way or the other. Every company has their own strategies by which they can implement growth by increasing
Marketing Strategy of Johnson and Johnson
This article discusses the Marketing Strategy of Johnson and Johnson. Johnson and Johnson is one of the most highest valued brands in the market and has presence in various industries like Pharmaceutical industry,
What is Six Sigma? Six Sigma Concept Explained
The Concept of Six Sigma is a disciplined, statistical-based, data-driven approach, and a continuous improvement methodology for eliminating defects in a product, process or service offered by the company. It was developed by
What is Total Quality Management?
The concept and methodology of Total Quality Management can be defined as an extensive and structured organization management approach that mainly focuses on the continuous quality improvement of products and services offered by
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow, Scotland in the year 1871 by Thomas Lipton
Marketing strategy of Michael Kors
Michael Kors is a famous brand by an award-winning designer of luxury accessories and ready-to-wear products. It was established in the year 1981 with operational headquarters in New York. The products include footwear, watches,
Marketing strategy of State Bank of India
Founded in 1806, State Bank of India (SBI) is an Indian multinational, public sector bank and financial service company headquartered in Mumbai, Maharashtra. The bank descends from Bank of Calcutta making it the
Marketing Strategy of Qantas Airlines
Starting its operation in the year 1920, Qantas Airlines has become the flag carrier of Australia and countries largest fleet size, international flights and destinations. Being the third oldest airline in the world
What is Turnaround Management?
The process of Turnaround Management can be defined as the process of reviving a company that is struggling from the financial problems to keep up with competition in the market and there comes
Marketing Strategy of Starwoods
Headquartered in Stamford, Connecticut a subsidiary of Marriot International since September 2016 Starwood Hotels and Resorts Worldwide LLC at that point of time owned over 1200 properties employing more than 1,80,000 people of
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since it is a direct selling enterprise, geographical segmentation
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn trading business with a 500 sq. ft. office
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry Goods Company in 1903 and then Dayton Company
Marketing Strategy of Maruti Suzuki
Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India (MSI) is currently a leading manufacturer of four-wheelers
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year 1944 except for US and Canada where it
