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Home » Strategic Marketing Articles » Page 15

9 reasons for increasing competitive rivalry between businesses

December 24, 2017 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

competitive rivalry

One of the things which is common in the 21st century is competition!! Go in any business and you will find competitive rivalry already present….
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Product line competition – How to compete on the basis of Product lines?

April 17, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Product line competition

One of the key factors which differentiates between brands, especially when they are in the consumer durables, FMCG or retail segments, is the product line…
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What is competitive intelligence and its role in an Organization?

December 16, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

competitive intelligence

For a moment, think about a general whose nation is at war. He has to fight a battle with the enemy and win over the…
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Marketing Strategy of Dettol – Dettol Marketing strategy

May 29, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing Strategy of Dettol - 2

Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which…
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SWOT analysis of Nestle – Nestle SWOT analysis

December 4, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

SWOT analysis of Nestle

Nestle is one of the strongest companies in the world when it comes to the FMCG market. Nestle coffee is almost a cash cow for…
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Marketing strategy of BMW – BMW marketing strategy

September 7, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing strategy of BMW

Bayerische Motoren Werke AG commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.It also owns and produces Mini cars, and is…
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Marketing strategy of Flipkart – Flipkart strategy analysis

May 29, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing strategy of Flipkart

Leading E-commerce giant of India, Flipkart have 75 million registered users who had helped the company to achieve 5 billion dollar GMV (Gross merchandise value)…
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Marketing Strategy of Apple Inc – Apple Marketing Strategy

January 11, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing Strategy of Apple Inc - 3

Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a…
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Marketing strategy of Abercrombie and Fitch – A&F Marketing

May 29, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing strategy of Abercrombie and Fitch - 2

Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as…
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Marketing strategy of Aquaguard – Aquaguard marketing strategy

February 13, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Marketing strategy of Aquaguard

Segmentation targeting and positioning in the Marketing strategy of Aquaguard. “Aquaguard has a clear segmentation of people who want clean water. This is more of…
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Wheel of consumer analysis – Forming marketing strategy after analysing customers

February 14, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Wheel of consumer analysis

Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…
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Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management

April 17, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

10 schools of thought of Strategy formulation by Mintzberg - 2

Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…
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Henri fayols 14 principles of management – With examples and application

September 3, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Henri fayol's 14 principles of management - 2

Henri fayol’s 14 principles of management are remembered even today for their simplicity and genius. The thing is, whenever you are managing something or running…
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8 tips for a successful marketing strategy

November 23, 2019 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Successful marketing strategy

There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
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What is strategic decision making and what does it involve?

January 25, 2020 By Hitesh Bhasin Tagged With: Strategic Marketing Articles

Strategic decision making

One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more…
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