Operational decisions or Operating decisions are decisions made to manage day to day business. Any firm which is into any kind of business is faced with 100 decisions they have to take in
Strategic Marketing Articles
Why and how your marketing strategy can fail?
One of the key factors that makes Marketing strategy successful is carrying out regular trial and errors to find out what is most successful. Till date, marketers use various messages and vehicles to reach
Difference between Strategic marketing and marketing management
Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to you what is the role of strategic marketing
What is the need for Marketing strategy?
There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share – Each market is divided into shares, which
Marketing strategy of Dell – Dell marketing strategy
From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology company, Dell has a fantastic long-market term growth strategy
What is SWOT analysis? SWOT matrix, Examples, Template
There are many tools and methods used to do a thorough strategic analysis of a company. One of the strongest tools, which is repeatedly used to do a strategic analysis is – SWOT
Marketing Strategy of Zara – Zara Marketing Strategy
Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of brand ZARA) in becoming one of the world’s
Economies of Scale
Have you ever thought of how milk companies can sell small sachets of milk at so low prices across the world? Or how can Ikea sell flat-pack furniture at what seems impossibly low
Competitive pricing – Competitive pricing strategy
When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer purchasing behavior is price. Companies generally set the prices by taking into
5 ways market segmentation influences decision making
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based on various factors such as demography, geographic, psychographic
Price elasticity of demand
The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s book, Principles of Economics. Price elasticity of demand measures
Defensive Marketing
Defensive marketing strategy began to be used in the late 1990”s, and has been considered as a better alternative to offensive marketing, based on the traditional saying that precaution is better than cure.
Michael Porter’s Five forces model for industry analysis
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces framework tells us whether or not we should
PESTLE analysis
As we already mentioned in a previous article, the PEST analysis is considered a useful scanning tool for identifying the relevant political, economic, social and technological factors from the external environment. These factors
Porter’s Value Chain – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate our products by analyzing the chain of events
