One of the things which is common in the 21st century is competition!! Go in any business and you will find competitive rivalry already present….
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Product line competition – How to compete on the basis of Product lines?
One of the key factors which differentiates between brands, especially when they are in the consumer durables, FMCG or retail segments, is the product line…
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What is competitive intelligence and its role in an Organization?
For a moment, think about a general whose nation is at war. He has to fight a battle with the enemy and win over the…
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Marketing Strategy of Dettol – Dettol Marketing strategy
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which…
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SWOT analysis of Nestle – Nestle SWOT analysis
Nestle is one of the strongest companies in the world when it comes to the FMCG market. Nestle coffee is almost a cash cow for…
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Marketing strategy of BMW – BMW marketing strategy
Bayerische Motoren Werke AG commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.It also owns and produces Mini cars, and is…
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Marketing strategy of Flipkart – Flipkart strategy analysis
Leading E-commerce giant of India, Flipkart have 75 million registered users who had helped the company to achieve 5 billion dollar GMV (Gross merchandise value)…
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Marketing Strategy of Apple Inc – Apple Marketing Strategy
Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a…
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Marketing strategy of Abercrombie and Fitch – A&F Marketing
Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as…
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Marketing strategy of Aquaguard – Aquaguard marketing strategy
Segmentation targeting and positioning in the Marketing strategy of Aquaguard. “Aquaguard has a clear segmentation of people who want clean water. This is more of…
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Wheel of consumer analysis – Forming marketing strategy after analysing customers
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…
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Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management
Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…
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Henri fayols 14 principles of management – With examples and application
Henri fayol’s 14 principles of management are remembered even today for their simplicity and genius. The thing is, whenever you are managing something or running…
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8 tips for a successful marketing strategy
There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
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What is strategic decision making and what does it involve?
One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more…
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