There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
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One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more…
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Operational decisions or Operating decisions are decisions made to manage day to day business. Any firm which is into any kind of business is faced…
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One of the key factors that makes Marketing strategy successful is carrying out regular trial and errors to find out what is most successful. Till…
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Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to…
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There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share…
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From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology…
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There are many tools and methods used to do a thorough strategic analysis of a company. One of the strongest tools, which is repeatedly used…
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Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of…
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Have you ever thought of how milk companies can sell small sachets of milk at so low prices across the world? Or how can Ikea…
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What is Competitive Pricing? When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer…
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Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based…
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The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s…
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Defensive marketing strategy began to be used in the late 1990”s, and has been considered as a better alternative to offensive marketing, based on the…
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The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces…
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As we already mentioned in a previous article, the PEST analysis is considered a useful scanning tool for identifying the relevant political, economic, social and…
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