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Home » Competitors » Top 25 Patagonia Competitors & Alternatives in 2024

Top 25 Patagonia Competitors & Alternatives in 2025

December 2, 2024 | By Hitesh Bhasin | Filed Under: Competitors

Patagonia is a designer equipment brand of outdoor clothing and gear for silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running. In this article, we discuss the top Patagonia Competitors and Alternatives.

Established in 1973, Patagonia is an esteemed outdoor apparel company known for its unwavering environmental and social responsibility. Their mission statement, “We’re in business to save our home planet,” underlines their commitment to sustainability and ethics. Patagonia is renowned for its environmentally conscious brand, pioneering eco-friendly materials like organic cotton, recycled polyester, and hemp, and implementing supply chain initiatives to minimize environmental impact. Their strategic focus on environmental concerns has positioned them as a leading figure in sustainable fashion.

  • Product Type: Outdoor clothing and gear.
  • Industry: Retail.
  • Founded Date: 1973.
  • Founders: Yvon Chouinard.
  • Headquarters: Ventura, California, United States.
  • Area Served: Worldwide.
  • Current CEO: Ryan Gellert
  • Number of employees: 1,000 (2023).

Table of Contents

  • The top Patagonia competitors are
  • 1. The North Face
  • 2. Arc’teryx
  • 3. Columbia Sportswear
  • 4. Mountain Hardwear
  • 5. Marmot
  • 6. Outdoor Research
  • 7. Fjällräven
  • 8. Icebreaker
  • 9. Prana
  • 10. Helly Hansen
  • 11. REI
  • 12. LL Bean
  • 13. Eddie Bauer
  • 14. Black Diamond
  • 15. Mammut
  • 16. Smartwool
  • 17. Ibex
  • 18. Canada Goose
  • 19. Mountain Warehouse
  • 20. Jack Wolfskin
  • 21. Montane
  • 22. Deuter
  • 23. Osprey
  • 24. Keen
  • 25. Merrell

The top Patagonia competitors are

1. The North Face

The North Face

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1966
  • Founders: Douglas Tompkins and Susie Tompkins Buell
  • Headquarters: Denver, Colorado, United States
  • Area Served: Worldwide
  • Current CEO: Steve Rendle

The North Face is a renowned outdoor apparel and gear brand recognized for its high-quality products and commitment to environmental conservation. With a wide range of clothing, outerwear, footwear, and equipment, The North Face offers functional and durable products for outdoor enthusiasts of all levels.

2. Arc’teryx

Arc’teryx

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1989
  • Founders: Dave Lane
  • Headquarters: North Vancouver, British Columbia, Canada
  • Area Served: Worldwide
  • Current CEO: Jon Hoerauf

Arc’teryx is a premium outdoor clothing and equipment company that prides itself on its innovative designs and high-performance gear. The apparel brand is also known for its exceptional craftsmanship and attention to detail, ensuring that customers receive top-notch products that withstand the harshest environments.

3. Columbia Sportswear

Columbia Sportswear

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1938
  • Founders: Paul Lamfrom and Marie Lamfrom
  • Headquarters: Portland, Oregon, United States
  • Area Served: Worldwide
  • Current CEO: Tim Boyle
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Columbia Sportswear is a popular outdoor apparel and footwear brand that caters to individuals who enjoy various outdoor activities. With a focus on functionality, comfort, and style, Columbia Sportswear offers a diverse range of products, including jackets, pants, shoes, and accessories, designed to enhance outdoor experiences.

4. Mountain Hardwear

Mountain Hardwear

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1993
  • Founders: Jack Gilbert and Paul Kramer
  • Headquarters: Richmond, California, United States
  • Area Served: Worldwide
  • Current CEO: Joe Vernachio

Mountain Hardwear is a brand that specializes in creating technical outdoor clothing and gear for adventurers and climbers. The brand’s products are designed to provide optimal performance and durability in challenging environments, making them a trusted choice for outdoor enthusiasts seeking reliable gear.

5. Marmot

Marmot

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1974
  • Founders: Tom Boyce and Eric Reynolds
  • Headquarters: Rohnert Park, California, United States
  • Area Served: Worldwide
  • Current CEO: Joe Vernachio

Marmot is an established outdoor clothing and gear brand that offers a wide range of products for outdoor activities such as hiking and camping. Known for its top-quality materials and attention to detail, Marmot provides durable and functional apparel, sleeping bags, tents, and other outdoor equipment and essentials.

6. Outdoor Research

Outdoor Research

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1981
  • Founders: Ron Gregg
  • Headquarters: Seattle, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Dan Nordstrom

Outdoor Research is a brand of gear company that focuses on creating innovative and functional outdoor gear, clothing, and accessories. With a commitment to helping individuals stay comfortable and protected in any outdoor setting, Outdoor Research offers a diverse range of products suitable for various outdoor activities.

7. Fjällräven

Fjällräven

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1960
  • Founders: Åke Nordin
  • Headquarters: Örnsköldsvik, Sweden
  • Area Served: Worldwide
  • Current CEO: Martin Axelhed

Fjällräven is a Swedish brand specializing in sustainable outdoor clothing and equipment designed for individuals who enjoy exploring nature. The brand’s products are known for their durability, functionality, and timeless design, making them popular among outdoor enthusiasts.

8. Icebreaker

Icebreaker

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1994
  • Founders: Jeremy Moon
  • Headquarters: Auckland, New Zealand
  • Area Served: Worldwide
  • Current CEO: Greg Smith

Icebreaker is a brand that creates high-quality, sustainable, and ethically sourced merino wool apparel. With a focus on comfort, performance, and environmental responsibility, Icebreaker offers a range of products, including base layers, mid layers, and outerwear, suitable for various activities.

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9. Prana

Prana

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1992
  • Founders: Beaver Theodosakis and Pam Theodosakis
  • Headquarters: Carlsbad, California, United States
  • Area Served: Worldwide
  • Current CEO: Russ Hopcus

Prana is a brand that combines functionality, style, and sustainability in its outdoor and lifestyle clothing. With a focus on using organic cotton, recycled materials, and fair trade practices, Prana offers a range of products suitable for yoga, climbing, hiking, and everyday outdoor wear.

10. Helly Hansen

Helly Hansen

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1877
  • Founders: Helly Juell Hansen
  • Headquarters: Oslo, Norway
  • Area Served: Worldwide
  • Current CEO: Paul Stoneham

Helly Hansen is a brand that specializes in outdoor clothing and gear designed to withstand extreme weather conditions. Known for its high-performance sailing gear and skiwear, Helly Hansen offers a range of products for outdoor lovers that are durable, functional, and stylish.

11. REI

REI

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1938
  • Founders: Lloyd Anderson, Mary Anderson
  • Headquarters: Kent, Washington, United States
  • Area Served: United States
  • Current CEO: Eric Artz

REI (Recreational Equipment Inc.) is a well-established outdoor retail cooperative offering various outdoor gear, clothing, and equipment. With a commitment to quality, sustainability, and community, REI provides customers with reliable products and expert advice to enhance their outdoor experiences.

12. LL Bean

LL Bean

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1912
  • Founders: Leon Leonwood Bean
  • Headquarters: Freeport, Maine, United States
  • Area Served: Worldwide
  • Current CEO: Stephen Smith

LL Bean is a reputable brand of retail stores that offers outdoor clothing, footwear, and gear for individuals who enjoy various outdoor activities. With a focus on durability, functionality, and customer satisfaction, LL Bean provides diverse products to withstand challenging outdoor environments.

13. Eddie Bauer

Eddie Bauer

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1920
  • Founders: Eddie Bauer
  • Headquarters: Bellevue, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Damien Huang

Eddie Bauer is a well-known brand in the outdoor industry that offers outdoor clothing and gear for individuals who enjoy various outdoor activities. With a focus on functionality and style, Eddie Bauer provides customers with durable and versatile products designed for their outdoor experiences.

14. Black Diamond

Black Diamond

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1989
  • Founders: Peter Metcalf
  • Headquarters: Salt Lake City, Utah, United States
  • Area Served: Worldwide
  • Current CEO: John Walbrecht

Black Diamond is a brand specializing in outdoor gear and equipment for climbers and adventurers. Known for its high-quality products, Black Diamond offers a wide range of climbing gear, backpacks, headlamps, and other outdoor accessories designed to meet the demands of challenging outdoor environments.

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15. Mammut

Mammut

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1862
  • Founders: Kaspar Tanner
  • Headquarters: Seon, Switzerland
  • Area Served: Worldwide
  • Current CEO: Oliver Pabst

Mammut is a brand that focuses on performance outdoor clothing, footwear, and equipment. Mammut is committed to quality and innovation and offers functional and durable products for mountaineering, skiing, and other outdoor activities.

16. Smartwool

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1994
  • Founders: Peter and Patty Duke
  • Headquarters: Steamboat Springs, Colorado, United States
  • Area Served: Worldwide
  • Current CEO: Travis Campbell

Smartwool is a brand that emphasizes comfort and sustainability in its outdoor clothing and accessories. Known for its merino wool products, Smartwool offers a diverse range of base layers, socks, and other apparel designed to provide warmth, moisture management, and odor resistance.

17. Ibex

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1997
  • Founders: John Fernsell
  • Headquarters: White River Junction, Vermont, United States
  • Area Served: Worldwide
  • Current CEO: Ted Manning

Ibex is a brand that prioritizes materials in its outdoor clothing and accessories. With a commitment to sustainability and ethical practices, Ibex offers soft, durable merino wool products for active outdoor pursuits.

18. Canada Goose

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1957
  • Founders: Sam Tick
  • Headquarters: Toronto, Ontario, Canada
  • Area Served: Worldwide
  • Current CEO: Dani Reiss

Canada Goose is a brand that is recognized for its premium quality and warmth in outdoor apparel, especially its iconic parkas. Known for their insulation and protection from extreme cold, Canada Goose products are designed for individuals who face harsh winter climates.

19. Mountain Warehouse

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1997
  • Founders: Mark Neale
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Mark Neale

Mountain Warehouse is a brand that offers affordable, functional, and stylish outdoor clothing and gear. With a focus on value for money, Mountain Warehouse provides customers with a wide range of products suitable for hiking, camping, skiing, and other outdoor activities.

20. Jack Wolfskin

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1981
  • Founders: Ulrich Dausien
  • Headquarters: Idstein, Germany
  • Area Served: Worldwide
  • Current CEO: Melody Harris-Jensbach

Jack Wolfskin is a brand that combines functionality, versatility, and sustainability in its outdoor clothing and equipment. Known for their eco-friendly materials and designs, Jack Wolfskin offers a range of products suitable for hiking, climbing, and other outdoor pursuits.

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21. Montane

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1993
  • Founders: Chris Roff
  • Headquarters: Ashington, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Jake Doxat

Montane is a brand specializing in lightweight and high-performance outdoor clothing and equipment. With a focus on technical features and durability, Montane offers a range of products suitable for mountaineering, trail running, and other active outdoor adventures.

22. Deuter

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1898
  • Founders: Hans Deuter
  • Headquarters: Gersthofen, Germany
  • Area Served: Worldwide
  • Current CEO: Martin Riebel

Deuter is a brand that is dedicated to providing comfortable and functional backpacks for outdoor activities. With a focus on ergonomic design and durable materials, Deuter offers a range of backpacks suitable for hiking, camping, and other outdoor adventures.

23. Osprey

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1974
  • Founders: Mike Pfotenhauer
  • Headquarters: Cortez, Colorado, United States
  • Area Served: Worldwide
  • Current CEO: Layne Rigney

Osprey is a recognized brand for its high-quality and innovative backpacks, hiking gear, and travel products. Known for their comfort and durability, Osprey offers a wide range of packs designed for hiking, backpacking, and other outdoor activities.

24. Keen

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 2003
  • Founders: Martin Keen and Rory Fuerst
  • Headquarters: Portland, Oregon, United States
  • Area Served: Worldwide
  • Current CEO: Erik Burbank

Keen is a brand that offers versatile and durable footwear for outdoor adventures. Known for its focus on comfort and support, Keen provides customers with hiking boots, sandals, and many other brands of footwear designed to withstand various terrains and weather conditions.

25. Merrell

  • Product Type: Outdoor clothing and equipment
  • Industry: Retail
  • Founded Date: 1981
  • Founders: Randy Merrell, Clark Matis, and John Schweizer
  • Headquarters: Rockford, Michigan, United States
  • Area Served: Worldwide
  • Current CEO: Chris Hufnagel

Merrell is a brand specializing in outdoor footwear for hiking, backpacking, and other outdoor activities. With a focus on comfort, protection, and traction, Merrell offers a range of outdoor brands of shoes and boots suitable for different outdoor environments and terrains.

These were all the competitors of Patagonia. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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