A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Sales Call? Definition, meaning, Types and Planning
Definition: Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion….
What is Company Profile? Definition, Meaning, Importance
Company profile is defined as a professional introduction aimed at capturing the attention of the reader and inform him about the company succinctly. It is…
8 Popular Training Methods and their Advantages
Training is defined as an organized process that helps people to learn skills and knowledge for a particular purpose. It is a basic concept that…
Business Model of Quora : How Does Quora Make Money?
A startup, which began on June 2009, and changed the way the world deals with queries they have and questions that go unanswered is Quora….
Business Model of SpaceX – How does SpaceX make money?
Space Exploration Technologies Corp. also is known as Space X, one of the most significant and celebrated companies of the US in the recent times…
Importance of Communication and its Benefits in a Workplace
Effective communication is a soft skill that is in high demand all around the world. It is a two-way pervasive process of exchanging information and…
What is Concept Testing for Products? Definition and Objectives
Concept testing is an excellent mechanism through which any company can identify the feasibility of its product, service, design, or marketing in the target market…
Glocalization: Definition, Examples and Advantages
What is Glocalization? Glocalization is a combination of globalization and localization, wherein the products and services of a company are produced globally but are modified…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Industry Life Cycle – Stages Of Industry
Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of…
What is Resource Allocation? Definition, Role and Factors
Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In…
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
