Let’s explore the SWOT Analysis of ICICI Bank by understanding its strengths, weaknesses, opportunities, and threats. Since 1994, ICICI Bank has led Indian banking innovation…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
Marketing Mix Of Coca-Cola and 4Ps (Updated 2025)
The Marketing mix of Coca-Cola analyses the 4Ps of Coca-Cola, including the Product, Price, Place, and Promotions. The Coca-Cola Marketing Mix has laid down the…
SWOT analysis of IDBI Bank (Updated 2025)
Let’s explore the SWOT Analysis of IDBI Bank by understanding its strengths, weaknesses, opportunities, and threats. A major Indian bank, IDBI Bank has a long…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
Marketing Mix of Dettol and 4Ps (Updated 2025)
The Marketing mix of Dettol analyses the 4Ps of Dettol, including the Product, Price, Place, and Promotions. Dettol is a trusted brand and operates under…
Adidas Marketing Mix
The Adidas marketing mix 4Ps is the framework that has helped the company in creating a solid foundation for key strategies like product strategy, marketing…
What is Marketing Strategy? Complete Guide with Definition & How to Create One in 2025
In this day and age, it is crucial for businesses to have an effective marketing strategy. With so many brands competing in the same space,…
SWOT Analysis of Hyundai Motors (Updated 2025)
Let’s explore the Swot analysis of Hyundai Motors, a leading automotive company, by understanding its strengths, weaknesses, opportunities, and threats. Hyundai Motor Company was established…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
SWOT Analysis of Dabur
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
SWOT Analysis of Oracle Sun
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater…
SWOT Analysis of Axis Bank (Updated 2025)
Let’s explore the SWOT Analysis of Axis Bank by understanding its strengths, weaknesses, opportunities, and threats. One of India’s largest private sector banks, Axis Bank…
SWOT Analysis of Coca-Cola (Updated 2025)
Let’s explore the SWOT Analysis of Coca-Cola by understanding its strengths, weaknesses, opportunities, and threats. In the global beverage market, Coca-Cola is a giant known…
