In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…
What is Brand Recall? Importance, Measurement & Strategy
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
Horizontal integration – Definition, Examples, Advantages
Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
Marketing Mix of Amul Butter and 4Ps (Updated 2025)
The Marketing mix of Amul Butter analyses the 4Ps of Amul Butter, including the Product, Price, Place, and Promotions. Amul is an Indian cooperative company…
What is the Blue Ocean Strategy? Learn How to Create Uncontested Market Space
The concept of Blue Ocean Strategy might seem like a corporate buzzword, but trust me, it’s more interesting than it sounds. Basically, it’s all about…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Vertical integration – Definition, Types and Examples
Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…
SWOT Analysis of Big Bazaar
The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…
Marketing Mix of Mercedes Benz and 4Ps (Updated 2025)
The Marketing mix of Mercedes Benz analyses the 4Ps of Mercedes Benz, which includes the Product, Price, Place, and Promotion of Mercedes Benz. Mercedes Benz’s…
Marketing Mix of Engro Foods and 4Ps (Updated 2025)
The Marketing mix of Engro Foods analyses the 4Ps of Engro Foods, including Product, Price, Place, and Promotions. Engro Foods is a multinational enterprise that…
How to have a Successful Marketing Plan?
Creating a successful marketing plan is essential to the success of any business. It requires careful consideration of your marketing budget, channels, target audience, and…
Characteristics of Business Market
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
SWOT Analysis of Lakme
Lakme is one of the leading cosmetics brand across the world from the house of Hindustan unilever. Interestingly, Lakme was named after the French opera,…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
