New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
SWOT of Colors
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…
Marketing Mix of Audi and 4Ps (Updated 2025)
The Marketing mix of Audi analyses the 4Ps of Audi’s marketing and distribution strategy, which includes the Product, Price, Place, and Promotion of Audi’s luxury…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
Cannibalization – Definition of it and ways to avoid it
If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
Marketing Mix of Colors and 4Ps (Updated 2025)
The Marketing mix of Colors analyses the 4Ps of Colors, including the Product, Price, Place, and Promotions. The Marketing mix of Colors discusses the 7P’s…
Marketing Mix of Kurkure and 4Ps (Updated 2025)
The Marketing mix of Kurkure analyses the 4Ps of Kurkure which includes the Product, Price, Place and Promotion of Kurkure. Kurkure is a tasty snack…
Top 12 marketing rivals of all time
There are brands which have been known to be far ahead of any competition in their sector. But at the same time, there are also…
Amazon Marketing Mix
The Amazon marketing mix has helped the global brand to create a strong framework to build brand awareness, boost market value and increase brand image…
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
Market Analysis – Definition, Importance and How to conduct one
What is Market Analysis? Market analysis is the process of systematically collecting, analyzing, and interpreting data about a market in order to make better business…
What is a product – Product definition – Define a product
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
