Haier India Limited a subsidiary of Haier Group entered the Indian market in 2004. The company since then has been struggling to gather momentum in…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
Classification of services
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word…
Marketing Mix of Easy Jet and 7Ps (Updated 2025)
The Marketing mix of Easy Jet analyses the 7Ps of Easy Jet, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of…
12 Questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
5 advantages of market competition to end customers
Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
What is Customer Lifecycle? Stages and Analysis
The customer life cycle is a roadmap to envisioning the path customers take when interacting with a brand, product, or service. By comprehending each stage…
SWOT Analysis of Britannia
Britannia Industries Limited is an Indian food and beverage company that is part of the Wadia Group, led by Nusli Wadia. The company is best…
Types of Competition: Perfect, Monopoly, Monopolistic & Oligopoly
Types of competition are the various types of market systems in a particular industry market that incorporate different businesses or companies that compete with each…
Marketing Mix of Adlabs and 7Ps (Updated 2025)
The Marketing mix of Adlabs analyses the 7Ps of Adlabs, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Adlabs. Adlabs,…
SWOT Analysis of Durex
Durex is a known brand for its condoms and lubricants, or to use the more clinical term, “Sexual well being” products. Durex is known to…
Different types of marketing research and when to use them
There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
What is Captive Product Pricing? A Complete Guide With Definition & Examples
When a business sells a core product along with different accessory products or complementary (also known as captive products), it uses a captive product pricing…
SWOT Analysis of Micromax
Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The SWOT analysis of…
