Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…
SWOT Analysis of Big Bazaar
The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…
Marketing Mix of Mercedes Benz and 4Ps (Updated 2025)
The Marketing mix of Mercedes Benz analyses the 4Ps of Mercedes Benz, which includes the Product, Price, Place, and Promotion of Mercedes Benz. Mercedes Benz’s…
Marketing Mix of Engro Foods and 4Ps (Updated 2025)
The Marketing mix of Engro Foods analyses the 4Ps of Engro Foods, including Product, Price, Place, and Promotions. Engro Foods is a multinational enterprise that…
How to have a Successful Marketing Plan?
Creating a successful marketing plan is essential to the success of any business. It requires careful consideration of your marketing budget, channels, target audience, and…
Characteristics of Business Market
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
SWOT Analysis of Lakme
Lakme is one of the leading cosmetics brand across the world from the house of Hindustan unilever. Interestingly, Lakme was named after the French opera,…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
What is Organizational Buying
Every profit-oriented firm is always interested in making sure that they do everything possible to maximise the profit from the particular venture they engage in….
3 Cs of Marketing: Company, Customers, and Competition
What are the 3 Cs of Marketing? The 3 Cs of Marketing (company, customers, and competitors) are the key elements of a successful marketing strategy….
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Marketing Mix of Levi’s and 4Ps (Updated 2025)
The Marketing mix of Levi’s analyses the 4Ps of Levi’s, which includes the Product, Price, Place, and Promotion of Levi’s. Levis is a privately owned…
SWOT Analysis of DELL (Updated 2025)
Let’s explore the SWOT analysis of Dell by understanding its strengths, weaknesses, opportunities, and threats. Dell Technologies, founded by Michael Dell in 1984, is now…
Indirect Reference Groups
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant…
7 steps to improve your distribution network
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture…
