When multiple businesses in a market sell the same product, the offensive marketing approach is used; as a result, each business only gets a portion…
Marketing Mix of Emirates Airlines and 7Ps (Updated 2026)
The Marketing mix of Emirates analyses the 7Ps of Emirates, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Emirates. Emirates…
Sales planning process explained with effective sales process
The sales planning process is very important for an organization as success cannot be achieved by haphazard actions. Sales planning process is usually done in…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
Positioning – What is positioning? Concept of Positioning explained
Positioning is defined as the act of designing the company’s offering and image to occupy distinctive place in the target market’s mind. A simple example…
Positioning Strategy For A Brand
A positioning strategy is a marketing plan that helps you determine your business’s position in the market and how to attract more customers. If a…
Marketing Mix of Big Bazaar and 7Ps (Updated 2026)
The Marketing mix of Big Bazaar analyses the 7Ps of Big Bazaar which includes the Product, Price, Place, Promotion, people, physical evidence and process of…
Marketing Mix of Ferrari and 4Ps (Updated 2026)
The Marketing mix of Ferrari analyses the 4Ps of Ferrari, which includes the Product, Price, Place, and Promotion of Ferrari. The marketing mix of Ferrari…
7 Detailed Steps to Find Your Target Market
Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood…
Criteria’s for market Segmentation
Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market…
What is the Need for Market Segmentation? Key Practices & Benefits
Understanding the need for market segmentation is an important step for any business. Segmenting the market involves dividing a large group of potential customers into…
SWOT Analysis of Mercedes Benz (Updated 2026)
Let’s explore the SWOT Analysis of Mercedes-Benz by understanding its strengths, weaknesses, opportunities, and threats. Mercedes-Benz is regarded as a symbol of luxury and advanced…
Horizontal integration – Definition, Examples, Advantages
Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
What is the Blue Ocean Strategy? Learn How to Create Uncontested Market Space
The concept of Blue Ocean Strategy might seem like a corporate buzzword, but trust me, it’s more interesting than it sounds. Basically, it’s all about…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
