The Marketing mix of Radio Mirchi analyses the 7Ps of Radio Mirchi, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
PURE CLICK COMPANIES
There are several kinds of pure click companies – Search engines, Internet Service Providers (ISPs), commerce sites, transaction sites, content sites, and enabler sites. Search…
Selling concept – Definition, Examples, Pros and Cons
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
What is Production concept?
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the…
SWOT Analysis of Pantaloons
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a…
SWOT Analysis of Parachute (Updated 2026)
Let’s explore the SWOT Analysis of Parachute by understanding its strengths, weaknesses, opportunities, and threats. Parachute, a well-known personal care brand, is known for its…
Different Types of Demand
Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…
SWOT Analysis of Sprite
Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime…
SWOT Analysis of Godrej Consumer Products Limited
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care…
SWOT Analysis of Sony Ericsson
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
Achievement Motivation Theory
The Achievement motivation theory relates personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. Achievement Motivation…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
What is Absorptive Capacity? Definition & Explanation
Absorptive capacity is an important concept for business owners in many industries. It refers to the ability of an organization to recognize and absorb new…
Selective attention & importance of capturing customer’s attention in marketing
Most people would get the logic of selective attention through a simple example. You are going through a boring lecture on finance, and a hot…
