On TikTok, everything moves extremely fast. Users watch many videos in just a few seconds. For any content creator or brand, the big goal is to turn a quick, brief view into a loyal follower. TikTok uses a system that shows content to people if they stay and watch the entire video. But making videos that go viral is not enough. If you want your TikTok account to grow and keep people coming back, you need a good plan. You need a system that helps guide someone through each step, from the moment they first encounter your content to when they become a loyal follower.
In this article, we’re going to develop a plan divided into several important steps. Some steps happen on their own, while others require you to pay money to reach more people. All of these steps need to work together. You want to keep people interested and turn a viewer into someone who cares about your content. That’s how you build a group of followers who keep coming back to your channel and interacting with your content. Think of it as a TikTok growth funnel, where each stage brings the viewer closer to becoming a loyal fan.
The first thing you need to do is help people find your content. On TikTok, most people find your videos through the ‘For You’ page. The algorithm that displays content is not easy to understand, but you need to make sure your content grabs attention right away. Many creators rely solely on sharing. You can also use paid boosts to help your video get more views early on. A tool like Blastup can be useful for getting quick views on your video. This signals to the TikTok system that your content is valuable and that more people should see it.
Let’s get started with the plan:
Table of Contents
Stage 1: Discovery (The Hook)
This is the first step of your funnel. A user sees your video for the first time here. The main goal is clear: stop people from scrolling. You only have a few seconds to make them notice you.
- The First 3 Seconds: Your video needs a strong start to get people interested. Try saying something bold, showing something that catches the eye, or asking a fun question. Always lead with the best part to get attention right away.
- Trending Sounds and Hashtags: When you use sounds and hashtags that are hot right now, your video is more likely to get seen. Doing this lets the app know what your video is about and helps it reach people who might like it.
- High-Quality Production: A good start is not enough if your video looks messy. Make sure what you shoot is bright, the audio is clear, and you put some care into the way your video looks. People will want to watch it.
Stage 2: Engagement (The Nurture)
Once you have the viewer’s attention, you need to make them do something with your content. Engagement is the most important thing for the TikTok algorithm. It is the main way to get a person to go down the funnel.
- Ask a Question: End your videos with a clear call-to-action (CTA) and ask viewers to comment. You can ask them what they think, for a story, or to share something from their life. This boosts engagement and helps you grow a community.
- Reply to Comments: Make sure to reply to comments often. This is a good way to show people that you read their thoughts and care about what they say. This can help you get more comments and build a loyal group of fans.
- Duets and Stitches: Try using TikTok features like Duets and Stitches. You can do this with other creators or even with your viewers’ content. This helps you reach more people and makes everyone feel like part of the group.
Stage 3: Conversion (The Follow)
This is the most important step. You need to take a viewer who watched your content and get them to become a loyal follower. They have seen your video on TikTok. They may have liked it. They might have dropped a comment. Now, it’s time for you to ask them to follow you.
- The Follow CTA: Do not feel shy about asking people to follow you. End your video with a clear spoken CTA like “Follow for more tips,” or put text on your video that says “Hit the plus button.” This can help get more people to follow you.
- Leverage Your Bio: Your bio is great for sharing info. In your TikTok bio, tell people who you are, what you do, and what they will see in your content if they follow you. Use a strong CTA that asks them to follow you.
- Pinning Top-Performing Content: When you pin your best videos at the top of your profile, new people who visit can see your top work first. This can help make them follow you.
Automated and Paid-Boost Touchpoints
To really make your funnel work well, you have to do more than just use organic content. This is when automated and paid-boost strategies can help.
- Automated DMs and Welcome Messages: TikTok does not give you a way to send DMs to new followers right away. However, you can use some outside tools to send hello messages or friendly greetings. Doing this can help to boost engagement. It also makes your new followers feel special and noticed.
- Spark Ads: With this type of ad, you can put more eyes on your top-performing videos. A key point here is your extra reach includes all the same likes, comments, and shares from your first post. This helps as others see proof that people liked your video, so it feels more real. Using Spark Ads is a good way to spread a video that your followers already like.
- Promotional Campaigns: If you want to grow your following fast, paid promotions are a strong tool. These ads let you show your content to people in specific groups or with certain likes. That means your videos get in front of viewers who may want to follow you. You can use these ads to guide people from seeing your video for the first time, then ask them to follow your page.
A good ad push, or what some call a “blastup” in exposure, can help a new creator get their content out to just the right people. This can help new creators get the push they need so organic growth can keep going on its own.
