Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Strategy » Difference between Strategic marketing and marketing management

Difference between Strategic marketing and marketing management

May 4, 2018 By Hitesh Bhasin Tagged With: Strategy

Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to you what is the role of strategic marketing as well as the role of marketing management.

Strategic marketing and marketing management are similar yet different in various ways. The best way to explain this would be an example.

Strategic marketing vs Marketing management

Company X is a FMCG company. It has 10 brands in its portfolio. The job of marketing management in this case will be to define the marketing mix and the segments for these 10 products in the portfolio. At the same time, designing the promotional mix, advertising and brand building fall under the domain of marketing management.

However, the job of strategic marketing in the case of company X will be to find out the competitors in the market, find out the most profitable segments, and how to convert those segments into cash cow. Similarly, if a 11th segment is to be explored, or one of the product has to be removed from the portfolio, will also be decided by strategic marketing. SWOT analysis, market entry, market exit, product decisions, and other such decisions fall under the domain of strategic marketing.

In essence, the day to day activities of marketing fall under “Marketing management”. Whereas, the long term activities of marketing fall under “Strategic marketing”.

Thus, if you plot the differences of Strategic marketing and marketing management, then the following are the differences.

Difference

Marketing management

Strategic marketing

Time Short term / Maximum a year’s time frame Long term / Minimum 3 years time frame
Mission To build a brand and market the company To drive the company in the right direction
Decision making Bottom to top approach Top to bottom approach
Opportunities Establishing the existing opportunities into set business Searching for new opportunities from existing business
Job profile Requires control, discipline and proactiveness Requires vision, creativity, and risk taking ability
Business environment Is considered stable with minor hindrances Is considered unstable, with technology and external factors as ever present enemies.
Leadership The leader needs to react to the market The leader needs to be proactive before the market reacts
Competition / external factors Are clear and defined Are unclear and dynamic

 

 

As can be seen from the table above, it is clear that the objectives of marketing management are short term and hence marketing can be said myopic at times when no one is working on strategic management.

In the movie, World war Z, there is a concept explained of the tenth man. Where 9 men agree on a concept, it is the work of the 10th man to disagree and to do research on the topic. Strategic marketing is like the 10th man. If all is going well, Strategic marketing has to assume that something will go wrong and work from there.

This does not undermine the work of marketing management. They are 2 inter dependent yet equally important functions in an organization. If strategic marketing finds a product, then without the help of marketing management, the product will not get established in the market and it is vice versa too.

Thus, as the firm grows, the company needs two sub departments within marketing at all times – Strategic marketing and marketing management.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Strategic Marketing – History, Phases, Components and Importance
  2. Strategic Planning
  3. Strategic Alliance: 4 Types, Examples, Advantages, and Disadvantages
  4. Strategic Groups Definition – Meaning And Examples
  5. Strategic Goals – Definition, Importance and Examples
  6. The Top 10 Strategy Framework for Businesses Explained
  7. Strategic Control – Types, Process and Contribution
  8. Tactical Planning – Definition, Importance, Characteristics And Strategy
  9. Balanced Scorecard: Definition, Perspectives, Importance & Benefits
  10. What is SWOT analysis? SWOT matrix, Examples, Template

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Emmanuel Kwarteng Amaniampong says

    hello,
    my name is Emmanuel Kwarteng Amaniampong and a potential PhD Marketing. my topic is; Strategic marketing practices and firms’ performance, the focus will be on SMEs in Ghana. would you be of help to me by assisting me on this project. i am about to write my proposal next month.
    thank you
    signed
    Kwarteng writes

    Reply
    • Mayank Sharma says

      Hi,
      I am a potential marketing student can you tell me the future opportunities in the field of strategic marketing as compared to traditional marketing.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved