Have you noticed more brands bragging about generating traffic from ChatGPT or showcasing screenshots where their company appears in AI Overview results? Or maybe you’ve stumbled across your own site mentioned in these AI platforms—and wondered how it got there?
The truth is, AI search platforms like ChatGPT, Google AI Overview, and Perplexity are becoming significant traffic sources. However, most businesses have no idea how to optimize for them or intentionally track their visibility. That’s where modern AI search visibility tools come in.
This guide introduces you to the best tools for AI search visibility and helps you choose the right solution to turn accidental mentions into a strategic advantage.
Table of Contents
What Is AI Search Visibility and Why It Matters
AI search visibility refers to how prominently your brand, products, or content appear in AI-generated responses from platforms like Google AI Overview, Bing Copilot, ChatGPT, Perplexity, and Claude. Unlike regular Google results that give you a list of links to click, the best solutions read through content and give direct answers—usually without sending people to your website.
Why Do AI Visibility Tools Matter?
People’s habits are changing quickly. Instead of scrolling through search results, they ask ChatGPT, “What’s the best project management software?” or use Perplexity to research vendors. The AI’s answer becomes their shortlist.
Getting mentioned in an AI response today carries serious weight—sometimes more than a traditional backlink. When ChatGPT brings up your company in an answer, users don’t see it as advertising. They see it as an unbiased recommendation from a smart system that’s supposed to know what it’s talking about.
Best AI Search Visibility Tools
| Tool | Price From | Pros | Cons | Best For |
|---|---|---|---|---|
| SE Ranking | $119/month | - Link and brand tracking - Historical data - Competitor benchmarking | - Learning curve - AI search features come with higher plans | Regular tracking of brand presence in AI search |
| Peec AI | €89/month | - Clean interface - Source analysis - Unlimited seats | - New company (2025) - Limited track record - Geographic limits | Basic competitor analysis |
| Advanced Web Ranking | $99/month | - 20+ years of experience - Traditional + AI data - 30-day free trial | - AI features secondary - Less specialized - SEO-focused workflow | Adding AI to existing SEO tools |
| Keyword.com | $24.5/month | - 10+ AI platforms - Credit-based flexibility - Unlimited projects | - Costs escalate quickly - Complex for beginners - Less comprehensive | Occasional monitoring |
| AI Visibility | $19/month | - Optimization focus - ROI calculator - Affordable pricing | - New platform - No free trial - Limited verification | Budget optimization |
| Gushwork | Free | - Completely free - Instant results - Agency backing | - Analysis only - Limited mentions - No ongoing monitoring | One-time assessments |
| Goodie | Beta access, pricing plans not provided | - Hourly updates - Enterprise features - Global tracking | - Only beta version - No pricing info - Limited reviews | Testing new solutions |
| Profound AI | $499/month | - Comprehensive features - ChatGPT Shopping feature - High rating | - High cost - Enterprise focus - Learning curve | Advanced analytics |
| Rankscale AI | €20/month | - Website audit feature - Credit flexibility - 10 AI platforms | - Manual keyword entry - Platform evolving - Credit confusion | Multi-client management |
| ZipTie.dev | $99/month | - European coverage - GSC integration - 14-day free trial | - Only 3 platforms - Credit complexity | European market focus |
1. SE Ranking
SE Ranking has been on the market since 2013, offering a powerful SEO platform that combines keyword tracking, competitor research, backlink monitoring, site audits, and much more. It also became one of the first to introduce Google’s AI Overviews tracking features. Now, its AI Search Toolkit helps brands monitor and improve their visibility in AIOs, AI Mode, ChatGPT, with Gemini, Perplexity, and Claude on the roadmap.
The platform shows where your brand or website appears in AI answers, how often it’s mentioned or linked, and how competitors perform. This gives you the actionable data you need to boost AI search visibility and make informed optimization decisions.
Key Features:
- Cross-platform AI monitoring: Tracks visibility in Google AI Overviews, AI Mode, and ChatGPT, with more AI platforms coming soon.
- Brand & link tracking: Detects if your site or brand is mentioned or linked in AI responses for your keywords and shows placement details.
- Competitor analysis: Shows which other brands are appearing alongside you in AI answers and lets you compare performance side-by-side.
- Daily updates & historical trends: Monitors fluctuations, visibility gains, or drops over time to help you react quickly.
- AI answer texts collection: Stores answers generated by AI systems, allowing you to see how AI presents your brand to build a stronger image.
- Research features: Let you analyze any domain’s AI visibility to see how well it performs and spot opportunities for your growth.
Pros:
- Covers top AI platforms that drive measurable traffic (AIOs, ChatGPT, AI Mode)
- Combines AI search tracking with traditional SEO metrics
- Detailed placement data at keyword, brand, and domain levels
- Clear dashboards that turn raw AI search data into business-ready insights
- Competitor benchmarking and historical tracking
- Established brand with a good reputation and reviews
Cons:
- Potential learning curve for advanced features, but educational materials are available
- AI search features are available in higher plans
Pricing:
SE Ranking’s AI Search tools come with:
- Pro: $119/month
- Business: $259/month
A 14-day free trial is available, and let’s try AI visibility tracking tools before committing.
Best for:
SE Ranking is best suited for SEO teams, agencies, and brands that want to improve AI search visibility for their projects or clients through accurate data, competitive intelligence, streamlined flows, and intuitive UI.
2. Peec AI
Peec AI launched in Berlin in 2025 as a specialized AI search visibility tracking tool that monitors how often your brand gets mentioned when people ask questions on ChatGPT, Perplexity, and Google AI Overview. The platform shows you exactly which websites these AI models are pulling information from when they talk about your industry.
Beyond basic mention tracking, Peec AI breaks down source attribution- revealing whether information about your brand comes from Reddit discussions, Wikipedia pages, or news articles, then provides tactical frameworks for getting mentioned in similar high-impact sources.
Key features:
- Visibility tracking: Shows brand performance percentages across ChatGPT, Perplexity, and Google AI Overview
- Source analysis: Identifies which websites (Wikipedia, YouTube, Twitter, etc.) AI models reference when mentioning your brand, with percentage breakdowns
- Competitor benchmarking: Displays side-by-side visibility rankings comparing your brand against industry competitors
- Recent mentions monitoring: Tracks and follows conversations where your brand is mentioned across AI platforms
Pros:
- Covers the main AI platforms that drive actual traffic (ChatGPT, Perplexity, Google AI Overview)
- Clean dashboard with percentage-based visibility metrics that are easy to interpret
- Unlimited seats across all pricing tiers
- Competitive pricing
Cons:
- New company (founded in 2025) with a limited track record in the market
- Prompt limits could be restrictive for larger brands with diverse monitoring needs
- No enterprise-level features for complex organizational requirements
- Limited geographic coverage on lower-tier plans
Price:
Peec AI offers three pricing tiers:
- Starter: €89/month—includes 25 prompts and 3 countries
- Pro: €199/month—includes 100 prompts, and 5 countries
- Enterprise: €499/month—includes 300+ prompts and 10+ countries
All plans cover ChatGPT, Perplexity, and Google AI Overview with unlimited seats and daily tracking.
Best for:
This tool is considered by many to be the best AI search visibility tool for marketing teams and agencies with focused geographic markets that value clean data presentation and competitor insights over advanced, enterprise-level features.
3. Advanced WEB Ranking
Advanced Web Ranking has been a reliable name in SEO rank tracking since 2002, and now they’re expanding into AI search visibility tracking tools with their AI Brand Visibility feature. The tool monitors brand mentions across ChatGPT, Gemini, Claude, and Perplexity, showing how AI chatbots position your brand within industry conversations.
AWR integrates AI visibility data with traditional SEO metrics, enabling teams to view both search rankings and AI mentions in a single dashboard.
Key Features:
- AI platform monitoring: Tracks brand mentions across ChatGPT, Gemini, Claude, and Perplexity
- Topic associations: Shows what topics AI chatbots link to your brand
- Sentiment analysis: Reveals whether AI discussions about your brand are positive, neutral, or negative
- AI market share tracking: Shows which brands dominate specific industry topic conversations
- Custom topic tracking: Monitor specific industry terms and user questions
Pros:
- Covers all major AI platforms in one tool
- AIO features are available starting from the cheapest pricing plan
- Unlimited users and projects across all pricing tiers
- Established company with 20+ years in SEO tools
- 30-day free trial available
Cons:
- AI features are secondary to core rank tracking functionality
- Less specialized than dedicated AI search visibility tracking software
- Primarily focused on traditional SEO workflows
Price:
AWR offers four pricing tiers:
- Pro: $99/month
- Agency: $199/month
- Enterprise: $499/month
- Custom: $700/month
The price list does not mention which plan their AI visibility tool is available in. A 30-day free trial is available across all plans.
Best for:
Advanced Web Ranking, with its software for AI search visibility, works for SEO teams already using AWR who want to add AI monitoring without switching platforms, or those who need both traditional SEO and AI visibility data in one tool.
4. Keyword.com
Keyword.com is an accurate SEO and search visibility platform designed for marketing professionals, agencies, and businesses who need precise rank tracking and monitoring insights. Keyword.com’s AI Visibility feature offers one of the most comprehensive platform coverage available. The tool monitors brand mentions across 10+ AI models, including multiple Perplexity variants, different Gemini versions, ChatGPT, Claude, DeepSeek, and Mistral.
What makes this tool unique is its credit-based system, which allows you to choose which AI engines to track and how often, rather than forcing you into a one-size-fits-all monitoring approach.
Key Features:
- Multi-platform tracking: Monitors 10+ AI models
- Citation tracking: Identifies which websites and sources AI platforms reference when mentioning your brand
- Competitive analysis: Shows side-by-side comparisons of your AI presence versus competitors
- Brand sentiment analysis: Tracks the tone and context of how AI platforms describe your brand
- Customizable refresh rates: Enables you to choose monitoring frequency from hourly to monthly based on your needs
Pros:
- Extensive AI platform coverage
- Flexible credit-based pricing—pay only for engines and the frequency you need
- Unlimited domain tracking
- Available as a standalone product or an add-on to existing Google SERP tracker plans
Cons:
- Credit-based pricing can escalate quickly with heavy usage
- Less comprehensive than all-in-one SEO platforms
- Smaller brand recognition compared to established SEO software leaders
Price:
Keyword.com offers AI Visibility as a standalone feature starting at $24.50 per month for 50 credits, or as an add-on to their main Google rank tracking platform (Business). Business and Enterprise plans for the Google rank tracking platform are available with custom pricing based on the number of keywords tracked.
The platform offers a 14-day free trial for Google rank tracking, though AI Visibility is not included in the trial.
Best For:
Keyword.com offers one of the best AI search visibility trackers for businesses and marketers who prefer flexible, pay-as-you-use pricing adapted to their AI rank tracking needs. The credit system enables users to build a completely customized tracking setup that scales perfectly with their specific tracking requirements and budget.
5. AI Visibility
AI Visibility positions itself as a software focused on optimization rather than just monitoring. The platform claims to help brands enhance their presence across AI platforms through “smart optimization” and real-time tracking, promising an average 40% improvement in visibility based on over 1 million AI interactions monitored.
The service combines visibility tracking with optimization recommendations, targeting businesses that want to improve their AI presence rather than simply monitor it actively.
Key Features:
- AI visibility analysis: Measures and tracks brand visibility across major AI platforms and language models
- Cross-model optimization: Ensures consistent brand visibility across different AI models with an optimization engine
- Real-time monitoring: 24/7 brand visibility tracking with alerts for changes
- Visibility protection: Proactive monitoring to maintain optimal AI visibility and prevent reputation issues
- ROI calculator: Tool to estimate potential impact of AI visibility improvements
Pros:
- Focus on optimization and improvement, not just monitoring
- Claims average 40% visibility improvement for users
- Flexible pricing starting at $19/month for basic plans
- ROI calculator helps justify investment to stakeholders
Cons:
- New platform with limited independent verification of claimed results
- Very few online reviews or independent assessments are available
- The generic brand name “AI Visibility” makes it difficult to research and distinguish from competitors
- No free trial or money-back guarantee information provided
- Vague descriptions of how “smart optimization” actually works
Price:
AI Visibility offers three pricing tiers:
- Basic: $19/month—Up to 10 reports, basic analysis, 3 brand monitoring
- Pro: $49/month—Up to 50 reports, advanced analysis, up to 10 brand monitoring
- Enterprise: Custom pricing—Unlimited reports, 24/7 support, unlimited monitoring, API access
Best For:
This AI search visibility tracker suits freelancers and small businesses seeking an affordable entry point into AI visibility optimization who are comfortable with the risks of using a newer platform in exchange for lower pricing and features focused on optimization.
6. Gushwork
Gushwork is a full-service SEO agency that specializes in both traditional and AI-powered search optimization, claiming impressive results like 12x visibility increases and 15x traffic growth for their clients.
Their free AI search visibility tool called AI Search Grader serves as both a standalone analysis tool and an entry point to their broader SEO services. Unlike subscription-based monitoring platforms, this tool provides instant, one-time analysis of your brand’s performance across AI-powered search engines with no cost or commitment required.
Key Features:
- AI Visibility Score: A Comprehensive metric analyzing data from top AI search engines, including rankings and sentiment
- Brand ranking analysis: Shows how your brand ranks for top-searched queries across different AI platforms
- Detailed insights: Examines how AI search engines perceive your brand, including pricing, case studies, and testimonials
- Knowledge tracker: Tracks your brand’s knowledge growth over time with visual progress representation
Pros:
- Completely free tool with no hidden costs or sign-up requirements
- Instant results and shareable reports for quick assessment
- Covers multiple AI search platforms in analysis
- Backed by a full-service SEO agency with a proven track record
- Claims significant results (12x visibility increases, 15x traffic growth for clients)
Cons:
- Limited to analysis only—no ongoing monitoring or alerts
- Limited online mentions about the tool itself, with most search results showing job postings rather than reviews
- 250+ clients is modest compared to established SEO software platforms
- No clear information about which specific AI platforms are analyzed
- Free tool appears designed primarily as lead generation for paid services
Price:
AI Search Grader is completely free. Full SEO services are available in three tiers:
- Starter: $999/month—15 pages/month, 3-month commitment
- Growth: $1,299/month—25 pages/month, flexible 3-12 month terms
- Pro: $2,599/month—50 pages/month, flexible 3-12 month terms
Best For:
This AI search visibility tracker is ideal for businesses seeking a quick, free assessment of their AI search presence before committing to paid monitoring solutions, particularly those considering full-service SEO support alongside AI visibility tracking.
7. Goodie
Goodie specializes in Answer Engine Optimization (AEO) and monitors brand presence across major AI platforms, including ChatGPT, Gemini, Perplexity, Claude, and Grok. The company positions itself as “AEO Pioneers” and offers both standard monitoring solutions and enterprise-grade features for large organizations.
What distinguishes this solution is its focus on real-time hourly tracking, as well as enterprise features such as revenue attribution for larger clients.
Key Features:
- Real-time monitoring: Hourly updates tracking visibility, sentiment, and competitor performance across AI platforms
- Visibility scoring: 0-100 scale measuring brand prominence across AI models with historical trend analysis
- Competitive intelligence: Benchmarking against chosen competitors and industry-specific criteria
- Global tracking: Performance monitoring by country and language across different regions
- Enterprise integrations: API access and direct integrations with marketing tools like GA4, Looker, and HubSpot (enterprise tier)
- Historical trend analysis: Tracks patterns with data spanning days, weeks, or months
Pros:
- Hourly data updates for real-time brand monitoring
- Comprehensive competitor and industry benchmarking features
- Enterprise version offers advanced compliance and revenue attribution
- Global monitoring capabilities across countries and languages
Cons:
- Limited brand recognition and few independent reviews available
- Currently in closed beta with application-only access
- No transparent pricing information provided
Price:
Currently in closed beta with application-based access reviewed within 24 hours. Enterprise solutions are available with custom pricing, but specific rates are not disclosed.
Best For:
This AIO tracker is currently suited for early adopters interested in testing emerging AEO solutions during the beta phase. However, the enterprise version, which includes marketing tool integrations, could become more attractive for larger organizations once the platform exits beta.
8. Profound AI
Profound offers one of the best AI search visibility tracking tools with specialized features, including ChatGPT Shopping optimization and AI crawler analytics alongside standard brand monitoring. With a 4.7/5 rating on G2 and documented case studies showing a 7x increase in visibility for clients like Ramp, the platform has attracted attention from enterprise users seeking advanced AI visibility features.
Founded by James Cadwallader and Dylan Babbs, the platform offers detailed analysis across multiple areas, from tracking AI crawler behavior on websites to monitoring product placement in AI-driven shopping experiences, making it relevant for e-commerce and content-focused businesses.
Key Features:
- Answer Engine Insights: Tracks brand visibility across AI platforms with sentiment analysis and citation tracking
- Conversation Explorer: Analyzes millions of real user prompts to discover trending topics and keywords
- Agent Analytics: Monitors AI crawler activity, traffic attribution, and content performance optimization
- Shopping visibility: Tracks product placement and optimization opportunities in ChatGPT Shopping
Pros:
- Most comprehensive feature set among dedicated AI visibility tools
- Strong user reviews
- High UI and insights quality
- Unique features like ChatGPT Shopping tracking, and AI crawler analytics
- Enterprise-grade security and compliance features
Cons:
- Higher cost prompt compared to competitors
- Enterprise focus makes it less accessible for smaller businesses
- Learning curve for teams new to AI search optimization concepts
- Limited prompt allowances may restrict extensive experimentation
Price:
There are two main tiers available:
- Profound Lite: $499/month—Daily tracking, 1 company tracked, 1 language and 1 region
- Enterprise: Custom pricing—Multiple platforms, unlimited domains, custom languages and regions, advanced features
Both plans include Google Analytics integration and daily prompt frequency.
Best For:
Profound AI offers a solid tool for companies needing comprehensive AI search analytics with specialized features like shopping optimization. Particularly suitable for enterprises requiring advanced compliance features like SOC 2 Type II, SSO integration, and functionality beyond basic brand monitoring.
9. RankScale AI
RankScale provides an advanced AI search visibility tracking tool, serving an extensive client base of over 700 brands and agencies. The platform specializes in Generative Engine Optimization (GEO) and provides detailed tracking across 10 major AI platforms, including ChatGPT, Perplexity, Google AI Overviews, Claude, and others.
What sets this tool apart is its credit-based pricing model that allows flexible usage allocation, extensive testimonial library from satisfied users, and a comprehensive feature set including website audits alongside standard monitoring capabilities.
Key Features:
- Multi-platform tracking: Monitors brand presence across ChatGPT, AI Overviews, Perplexity, Claude, Gemini, DeepSeek, Mistral, Grok, Copilot, and AI Mode
- AI website audits: Provides AI readiness scores (0-100%) with side-by-side content optimization comparisons
- Competitor benchmarking: Automatically identifies and tracks competitors with comprehensive performance comparisons
- Citation analysis: Identifies sources AI references and analyzes their influence on brand mentions
- Sentiment analysis: Tracks brand sentiment with positive, neutral, and negative keyword analysis across AI platforms
Pros:
- Credit-based system offers flexible usage
- Comprehensive platform coverage
- Strong agency focus with multi-client management capabilities
- User-friendly interface with centralized dashboard
- Includes website audit functionality beyond basic monitoring
Cons:
- Requires manual keyword selection, which can be time-consuming at scale
- Platform still evolving with potential for occasional bugs
- The credit system may be confusing for users who prefer simple monthly plans
Price:
RankScale offers three main pricing tiers based on credits:
- Essentials: €20/month—120 credits, 10 web audits, 5 brand dashboards
- Pro: €99/month—1,200 credits, 50 web audits, 25 brand dashboards
- Enterprise: €780/month—12,000 credits, 200 web audits, 100 brand dashboards
Custom plans are available, with additional credit top-ups possible at any time.
Best For:
This is the best AI search visibility tracker for agencies and medium to large businesses seeking comprehensive AI monitoring with flexible usage patterns, especially those managing multiple brands or clients who value extensive platform coverage and detailed analytics capabilities.
10. ZipTie.dev
ZipTie.dev was built by experienced technical SEO experts specifically to address the challenge of Google AI Overviews tracking, becoming the first tool to offer this service publicly. Founded by Bartosz Góralewicz, Sebastian Skowron, and Tomasz Rudzki, the platform expanded from a simple indexing tracker to include comprehensive AI search visibility tools covering AI Overviews, ChatGPT, and Perplexity.
What makes this tool for AI search visibility distinctive is its unique geographic coverage—according to ZipTie, they’re the only tool monitoring AI Overviews in countries like Poland, Spain, Switzerland, the Netherlands, and Germany, alongside integrated Google Search Console functionality and original indexing monitoring capabilities.
Key Features:
- Multi-country AI Overviews tracking: Monitors AI Overviews across 12 countries, including unique coverage in European markets
- Three-platform monitoring: Tracks brand presence across Google AI Overviews, ChatGPT, and Perplexity
- AI Success Score: Provides overall visibility scoring with breakdowns for citations, mentions, and sentiment
- Google Search Console integration: Connects with GSC data for comprehensive traffic analysis and query suggestions
- Indexing monitoring: Alerts when pages get deindexed and tracks URL indexing status changes
Pros:
- Strong Google Search Console integration with traffic analysis
- 14-day free trial with full functionality access
- Includes indexing monitoring beyond AI visibility tracking
Cons:
- Credit-based budget calculation can be difficult to estimate
- Limited to only 3 AI platforms compared to more comprehensive competitors
Price:
ZipTie offers AI search visibility software across multiple pricing tiers:
- Basic: $99/month—400 AI search checks
- Standard: $319/month —1,600 AI search checks
- Pro: $699/month—4,000 AI search checks
The platform offers a 14-day free trial.
Best For:
This AI search visibility checker works well for businesses needing European market AI Overviews coverage and those who want integrated indexing monitoring alongside AI visibility tracking, especially companies already relying heavily on Google Search Console data.
Key Features to Look for in a Great AI Search Visibility Tool
You’ve seen the options, but how do you pick the best AI search visibility tool for your needs? Focus on these core capabilities:
- Multi-platform tracking: Quality AI search visibility tracking tools monitor multiple platforms at once. You don’t want to juggle separate dashboards for Google AI Overview, ChatGPT, Perplexity, and Bing Copilot, right?
- Entity recognition and mention detection: Look for tools for AI search visibility that catch when your brand gets mentioned, even if it’s not word-for-word. Smart detection picks up variations like “Apple Inc.” versus “Apple” or casual references to your company name.
- Competitor comparison: Knowing your own visibility is just the starting point. The best AI search visibility tracking tool shows you how often competitors pop up in AI responses for your industry topics, so you can spot where you’re falling behind.
- Historical trends and alerting: AI platforms constantly change their responses, and your visibility can decline significantly overnight. Choose AI search visibility tools that track patterns over time and ping you when your mention frequency suddenly drops or spikes.
- Integration capabilities: Your AI visibility data works best when it’s connected to everything else. The best AI search visibility checkers play nice with your existing SEO and reporting platforms, so you get the complete picture without switching between tools.
Final Thoughts
The search landscape is shifting faster than most businesses realize. According to Statista, Google still holds an 89.62% market share (as of March 2025—and its lowest point in two decades) while AI platforms are fundamentally changing how people discover brands. We’re heading toward deeper personalization, AI answer feedback loops, and completely new optimization strategies that have nothing to do with traditional SEO.
Here’s what many don’t understand: ranking #1 on Google doesn’t mean ChatGPT will mention your brand when someone asks a relevant question. These platforms operate on entirely different algorithms and trust signals. The gap between traditional SEO visibility and AI visibility will only widen as more people turn to conversational search.
The biggest mistake businesses make is assuming they can track all their potential reach. When someone discovers your company through an AI conversation and visits your website directly, it appears as regular website traffic in your analytics. There’s no way to measure the influence when they mention your product in meetings or recommend it to colleagues.
Companies investing in AI search visibility checking tools today uncover hidden opportunities that competitors may not even be aware of.
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