Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India (MSI) is currently a leading manufacturer of four-wheelers
Strategic Marketing Articles
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year 1944 except for US and Canada where it
Marketing Strategy of Hilton Hotels
Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties in 85 different countries and territories across six
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded by brothers Theo Albert and Karl in the
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of the company such as higher sales, increased profits,
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields of Pennsylvania in 1859 where he learned about
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of a healing tea from witch Hazel by Mr
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury goods. Headquartered in Midtown Manhattan, New York city
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is a shampoo ingredient. To compete in the “beauty
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and a member of Tata group. Products offered by
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the 1970s. ITC since then has emerged as a
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is based on Palo Alto, California and specializes in
Marketing Strategy of Dove
The personal care & skincare brand Dove is the flagship brand of the FMCG giant Unilever. It was introduced by the MNC in the year 1957 & initially the products were launched for
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its portfolio has become World’s largest cosmetic company concentrating
Marketing Strategy of LG
The Korean conglomerate giant was popularly known as Lucky-GoldStar has the presence over more than 100 countries worldwide with its subsidiaries such as Zenith, LG Chemicals, LG Innotek, LG Electronics, ZKW group (premium
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide and is the number 1 selling the cosmetic
