There has always been confusion between the usage of words advertising and publicity. But there are significant differences between both of these terms. The advertising is paid promotion of the services and
Advertising articles
Design Brief: Meaning, Advantages & How to Write Effective Design Brief?
Design brief is a vital document related to project planning that specifies in detail timeframe of the project, its goals and what is needed to complete it. An effective design brief is
Media Relations: Meaning, Tips, Advantages, Disadvantages & Examples
Media relation is defined as a process that involves working with the media to inform the common man about the policies, mission, vision, and practice of an organization in a credible manner.
Top 11 Important Features of Advertising that every Marketer should know
Advertising means making purposeful efforts to promote a product or service produced by a company. Advertising has become an integral part of every organization because of the tough competition in the market.
What is Advertising? Advertising Methods and Advantages
The concept of Advertising can be defined as an initiative and an attempt to influence the purchase decisions and buying behaviors of the target market and customers through various marketing and promotional
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular goods or services by any particular business
What is Subliminal Advertising? Examples and Advantages
What is Subliminal Advertising? Unlike most advertising messages which strike the conscious mind of consumers and influence them to buy a commodity, Subliminal advertising surpasses this conscious intellect and instead hits the
What are Promotional Strategies? 10 Types of Promotional Strategies
You are not a marketer if you haven’t heard about four Ps of marketing which is the product, price, place, and promotion. In this article, you will learn about the last P
10 Solid Tips for Brochure Design to help Make Effective Brochures
A brochure is an informative document that is used for the promotional and advertising purposes by any company or organization to their existing and prospective customers. Its main purpose is to enlighten
What is Minimum Advertised Pricing or MAP Pricing?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are conflicts which arise between manufacturers and retailers
4 Types Of Creativity
Creativity is the term that has become quite popular in the past few decades. Creativity is one of the most essential traits that every employer desire while hiring an employee. Creativity is
3 Types Of Media Majorly Used for Advertising
A media is a means to carry a message to its audience and it has been a part of human society since ancient times. In those times people used to share information
10 Types of Advertising
Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a
What is Share Of Voice? Explained in detail
Every company has a marketing team. This is a group of dedicated as well as expert professionals who tell the company about the best way to make the company earn. Usually, people
Tri-fold Brochure
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels on each side. The reason it is
Transit Advertising
Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing
