Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason why businesses across industries keep a substantial chunk of their budget for advertising. There are numerous kinds of advertising and institutional advertising is one of them.
Advertising articles
What is Carry Over Effect?
In order to understand carry over effect, it is important to brush up the basic concept of business communication. In the context of business, marketing is an umbrella term that refers to a wide range of activities like advertisements in print, broadcasts and new media; ads on hoardings and signboards; promotional messages and emails; advertisement
DAGMAR Approach – Defining advertising goals for measured advertising results
The DAGMAR approach of advertising was devised by Mr Russell Colley who was much appreciated for his work, as till date, DAGMAR is a concept used in advertising to set advertising objectives and goals. DAGMAR is an abbreviation for “Defining advertising goals to measure advertising results”. Instead of giving a complicated explanation, I will give
6 Marketing lessons from Priyanka chopra – The girl who went from Andaaz to Baywatch
If there are any marketing lessons to be learnt for building a personal brand, then observing celebrities is the best way to learn such a lesson. And in India, Priyanka chopra is one such celebrity who is going international and in style! So what are the Marketing lessons from Priyanka Chopra? 1) Start with a
The importance of advertising and how advertising affects price, ROI & profitability?
One of the studies done on Marketing strategy involved a fantastic comparison of what happens when a firm advertises against what happens when it doesn’t. It also includes two other variables besides advertising, which are Price and quality. The importance of advertising becomes clear when all these three variables are working in tandem. This is
Importance of music in promotional videos
The secret to a successful video ad is utilizing as many senses as possible. Sound is one of the most crucial senses that advertisers target. Not just the sound of a guy in a suit trying to sell you insurance or a lady exalting a certain brand of tampons, but sound that is unforgettable, sound
Reeflex by Reebok
Here’s a lesson on how to design a product and then how to market it. Reebok gets it spot on with its marketing of Reeflex – its new shock absorber shoes. The shoes have 76 rubber shock absorbers which give you absolute flexibility. Although the Reezig was good as a product, i feel Reeflex will attract
Social ads which send a strong message – Gallery 1
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Vodafone Blackberry boys ad
The Vodafone Blackberry boys ad reviewed. Wow!!! Vodafone really knows how to break mindsets. The latest in the series of VAS (value added services) offers by Vodafone, the ad shows blackberry internet services in an amazing way. Correction – It does not show any internet services at all. it shows only the people who can use these
Why you need a unique advertising message
The critical part in any ad is the advertising message. Some brands are known to be the master of Advertising. Take any premium company and they will be oozing confidence due to expensive and really amazing ads made by their marketing managers with a unique advertising message. However, even the low lying companies can differentiate
Do the rex – Ranveer singh condom ad for Durex catches fire
Left, right and center, and on top ;) everyone is talking of the durex condom ad by Ranveer singh. The “Do the rex” ad has just released recently and is from the masterminds of Durex condom. The ad is a daring and bold attempt to encourage people to use condoms. It can be summarised as
Voltas all weather AC – Moorthy goes all weather
The Voltas all weather AC ad is really good as it hits two birds with one stone – Humour and usefulness. With this ad, Voltas is able to show both – the potential of their air conditioners as well as a humourous twist which keeps the viewers hooked on. The sweet and bitter relation between
Promoting Your Business May Be Simpler Than You Think
Many new start-up businesses may be of the opinion that it will be difficult to compete in a heavily occupied marketplace and will be fearful of the costs associated with the traditional forms of advertising and promoting a business – such as print and television advertising. So, what are the alternatives? Well, for small businesses
The new Nirma advanced becomes stubborn for cleanliness
The new Nirma advanced is no longer the nice auntie who wants cleanliness at a low price. She is now a young woman who wants her clothes to be clean no matter what. The ad depicts that today’s women have to go through a lot to achieve what she desires. However, the attitude has changed over
Communication Tools
As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a set of diversified programs designed to communicate with the target audience effectively. While promoting a particular product or service, companies must choose only those communication tools that best suit their