The concept of Advertising can be defined as an initiative and an attempt to influence the purchase decisions and buying behaviors of the target market and customers through various marketing and promotional techniques.
Advertising articles
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular goods or services by any particular business entities.
What is Subliminal Advertising? Examples and Advantages
What is Subliminal Advertising? Unlike most advertising messages which strike the conscious mind of consumers and influence them to buy a commodity, Subliminal advertising surpasses this conscious intellect and instead hits the subconscious
What are Promotional Strategies? 10 Types of Promotional Strategies
You are not a marketer if you haven’t heard about four Ps of marketing which is the product, price, place, and promotion. In this article, you will learn about the last P –
10 Solid Tips for Brochure Design to help Make Effective Brochures
A brochure is an informative document that is used for the promotional and advertising purposes by any company or organization to their existing and prospective customers. Its main purpose is to enlighten the
What is Minimum Advertised Pricing or MAP Pricing?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are conflicts which arise between manufacturers and retailers due
4 Types Of Creativity
Creativity is the term that has become quite popular in the past few decades. Creativity is one of the most essential traits that every employer desire while hiring an employee. Creativity is important
3 Types Of Media Majorly Used for Advertising
A media is a means to carry a message to its audience and it has been a part of human society since ancient times. In those times people used to share information via
10 Types of Advertising
Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form
What is Share Of Voice? Explained in detail
Every company has a marketing team. This is a group of dedicated as well as expert professionals who tell the company about the best way to make the company earn. Usually, people are
Tri-fold Brochure
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels on each side. The reason it is called
Transit Advertising
Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but
What is Classified advertising?
Advertising is a tool of marketing that is used to create awareness about a product or service. Since firms often count on advertising for their products and often see it as a quick
Institutional advertising
Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason why businesses across industries keep a substantial chunk
What is Carry Over Effect?
In order to understand carry over effect, it is important to brush up the basic concept of business communication. In the context of business, marketing is an umbrella term that refers to a
DAGMAR Approach – Defining advertising goals for measured advertising results
The DAGMAR approach of advertising was devised by Mr Russell Colley who was much appreciated for his work, as till date, DAGMAR is a concept used in advertising to set advertising objectives and
