A series of Advertisement messages which have a single idea or a message or a theme is called an advertising campaign. The sole purpose is…
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Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet….
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If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
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When a business runs an advertising campaign that reaches the prospects and potential consumers when they are outside their home, then it is termed as…
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Definition Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can…
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Do you have a business that you want to promote? Do you want people to know about the different products that you have? Do you…
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There has always been confusion between the usage of words advertising and publicity. But there are significant differences between both of these terms. The advertising…
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Design brief is a vital document related to project planning that specifies in detail timeframe of the project, its goals and what is needed to…
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Media relation is defined as a process that involves working with the media to inform the common man about the policies, mission, vision, and practice…
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Advertising means making purposeful efforts to promote a product or service produced by a company. Advertising has become an integral part of every organization because…
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The concept of Advertising can be defined as an initiative and an attempt to influence the purchase decisions and buying behaviors of the target market…
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Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
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What is Subliminal Advertising? Unlike most advertising messages which strike the conscious mind of consumers and influence them to buy a commodity, Subliminal advertising surpasses…
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You are not a marketer if you haven’t heard about four Ps of marketing which is the product, price, place, and promotion. In this article,…
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A brochure is an informative document that is used for the promotional and advertising purposes by any company or organization to their existing and prospective…
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There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
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