A media is a means to carry a message to its audience and it has been a part of human society since ancient times. In those times people used to share information via
Advertising articles
10 Types of Advertising
Advertising is a form of communication that is sponsored and has a message promoting or selling or trying to sell a product or service or an idea. It is classified as a form
What is Share Of Voice? Explained in detail
Every company has a marketing team. This is a group of dedicated as well as expert professionals who tell the company about the best way to make the company earn. Usually, people are
Tri-fold Brochure
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels on each side. The reason it is called
Transit Advertising
Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but
What is Classified advertising?
Advertising is a tool of marketing that is used to create awareness about a product or service. Since firms often count on advertising for their products and often see it as a quick
Institutional advertising
Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason why businesses across industries keep a substantial chunk
What is Carry Over Effect?
In order to understand carry over effect, it is important to brush up the basic concept of business communication. In the context of business, marketing is an umbrella term that refers to a
DAGMAR Approach – Defining advertising goals for measured advertising results
The DAGMAR approach of advertising was devised by Mr Russell Colley who was much appreciated for his work, as till date, DAGMAR is a concept used in advertising to set advertising objectives and
6 Marketing lessons from Priyanka chopra – The girl who went from Andaaz to Baywatch
If there are any marketing lessons to be learnt for building a personal brand, then observing celebrities is the best way to learn such a lesson. And in India, Priyanka chopra is one
The importance of advertising and how advertising affects price, ROI & profitability?
One of the studies done on Marketing strategy involved a fantastic comparison of what happens when a firm advertises against what happens when it doesn’t. It also includes two other variables besides advertising,
Importance of music in promotional videos
The secret to a successful video ad is utilizing as many senses as possible. Sound is one of the most crucial senses that advertisers target. Not just the sound of a guy in
Reeflex by Reebok
Here’s a lesson on how to design a product and then how to market it. Reebok gets it spot on with its marketing of Reeflex – its new shock absorber shoes. The shoes have
Social ads which send a strong message – Gallery 1
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Vodafone Blackberry boys ad
The Vodafone Blackberry boys ad reviewed. Wow!!! Vodafone really knows how to break mindsets. The latest in the series of VAS (value added services) offers by Vodafone, the ad shows blackberry internet services
Why you need a unique advertising message
The critical part in any ad is the advertising message. Some brands are known to be the master of Advertising. Take any premium company and they will be oozing confidence due to expensive