Definition The frame of reference is defined as a process that enables comparing a product or service with other offerings from rival brands. It is…
Incidence Rate – Definition, Meaning, Types, Examples
Definition of the incidence rate The incidence rate is defined as a frequency evaluator that helps to measure an incident or a disease etc. that…
Leadership Development – Definition, Importance, Steps and Advantages
Leadership development is a type of strategic planning that organizations use for improving the leadership skills and abilities of employees so they can be well-trained…
Buyer’s Remorse: Definition, Meaning, Reasons and Prevention
What is Buyer’s Remorse? Buyer’s remorse is the feeling of unease or distress which follows a purchase. Buyer’s remorse is defined as the negative feeling,…
Content Analysis – Types, Importance, Advantages and Steps
Content Analysis is a research method used to determine a specific pattern of words and concepts given within the text or set of documents. The…
Cost Efficiency – Meaning, Components, Analysis and Steps
Cost efficiency is the ration of the cost to the output. In terms of an organization, it is every business’s objective to lower their expenses….
Crisis Management – Meaning, Need, Steps and Examples
Want to have a great plan that can safeguard your business from sudden emergencies, unexpected or disruptive events? Then incorporating foolproof Crisis Management Strategy for…
Organisational Design – Definition, Meaning and Examples
Definition of Organisational Design Organisational Design, as the name suggests, is defined as a process of identifying and designing the organizational structure. It reflects the…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
Advertising Campaigns: Definition, Types & Examples
What is an Advertising Campaign? An advertising campaign is a series of related advertisements or messages to share a desired Idea or theme and is…
10 Strategies to Minimize Waiting Time of Customer
Waiting time is defined as the time in which a person has to wait to acquire a specific service or action after placing a request…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Test Marketing – Definition, Types and Examples
Test Marketing is a marketing method used by companies to test the viability of their products and services with a limited release in a test…
Money Back Guarantee – Meaning, Pros And Cons
Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
What is Steeple Analysis? Meaning and Factors
Steeple analysis is one of the many strategic planning tool used by organizations for their strategic planning and positioning in the market. Most companies use…
