The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Test Marketing – Definition, Types and Examples
Test Marketing is a marketing method used by companies to test the viability of their products and services with a limited release in a test…
Money Back Guarantee – Meaning, Pros And Cons
Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
What is Steeple Analysis? Meaning and Factors
Steeple analysis is one of the many strategic planning tool used by organizations for their strategic planning and positioning in the market. Most companies use…
Team Management – Meaning, Importance, Types, Examples
Planning to start a business or being ready for a management job profile and confused how you will manage the individuals with different skills, inclinations,…
Span Of Control – Definition, Meaning, Factors, Examples
What is the Span of Control? Span of Control can be defined as the total number of direct subordinates that a manager can control or…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
What is Place Marketing? Definition, Meaning and variables
Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
Organisation Development – Definition, Objectives, Features, Importance
Organization development is defined as a systematic approach to boost the effectiveness of an individual as well as a business entity. It is planned and…
What is an Organizational Chart? Types and Example
Definition: The organizational chart is defined as a diagram that visually displays the ranks and relationships of job positions in the company. It is used…
Organisational Hierarchy – Definition, Meaning, Examples, Advantages
Definition of organisational hierarchy The term hierarchy in an organization means the pecking order in the chain of command. Here every position along with all…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Aggregate Planning – Definition, Importance, Strategies And Advantages
Definition: Aggregate planning is a planning method in the production process which is also considered a marketing activity used to determine the required resource capacity…
