What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate – Definition, Benefits and Examples
A conglomerate is a large, diverse company made up of many smaller businesses. Conglomerates are often composed of companies in different industries that operate in…
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
What is a Consent Letter? Types and Format
A consent letter is a document that provides evidence that you have given someone permission to do something on your behalf. This could be something…
Consignee – Definition, Example and Types
A consignee is an individual or organization to whom consigned goods are delivered. The consignee is responsible for receiving the consigned goods and making sure…
Earned Media – Definition, Examples and Tips
Earned media is news about you, your company, or your business that you did not pay for or make yourself. This kind of media usually…
Consignment – Definition, Advantages and Disadvantages
A consignment is a shipment of goods that are consigned, or entrusted, to a carrier. The consignor (the owner of the goods) entrusts the consignment…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Hard Goods vs Soft Goods
Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…
Headhunter – Definition, Types and Pros & Cons
A headhunter is a person who finds job candidates on behalf of employers. Headhunters work with businesses to identify and recruit employees for specific positions….
Churn Rate – Definition, Advantages and Examples
Churn rate is the number of people or the rate at which people or customers stop buying products from a particular brand, business organization, or…
Delta Model – Definition, Importance and Case Study
The Delta Model is a mathematical model that is used to predict the changes in various quantities over time. This approach can be useful for…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Facility Management – Definition, Importance and Future
Facility management is the coordination of building operations and systems. This can include tasks such as maintenance, security, utilities, and more. Facility managers work to…
