Value Delivery is the process of providing value to customers by means of a product or service. This involves developing the product, packaging it, promoting…
Marketing Mix of AXIS Bank and 7Ps (Updated 2025)
The Marketing mix of AXIS Bank analyses the 7Ps of AXIS Bank which includes the Product, Price, Place, Promotion, people, physical evidence and process of…
Marketing Mix of Ferrero Rocher and 4Ps (Updated 2025)
The Marketing mix of Ferrero Rocher analyses the 4Ps of Ferrero Rocher, which includes the Product, Price, Place, and Promotion of Ferrero Rocher. Yum. Ferrero…
SWOT Analysis of iPhone
The symbol of the modern age, the iPhone has completely changed how we interact, communicate, and exchange information. The iPhone has constantly raised the bar…
Quantitative Market Research
Quantitative research involves gathering numerical data, which is further analyzed via mathematical and statistical methods to measure variables. This type of research often requires a…
SWOT Analysis of Google (Updated 2025)
Let’s explore the SWOT analysis of Google in depth by understanding its strengths, weaknesses, opportunities, and threats. Google, founded in 1998 by Larry Page and…
Customer Retention Strategies
Customer retention is an essential goal for any business aiming to succeed. The longer you can maintain customer loyalty, the more likely they are to…
Building structural ties for customer retention
Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to market a play school business?
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how…
Marketing Mix of Ford Motor Company and 4Ps (Updated 2025)
The Marketing mix of Ford Motor Company analyses the 4Ps of Ford Motor Company, including the Product, Price, Place, and Promotions. Ford Motor Company is…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
Differentiation strategy definition
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and…
One-to-one marketing: Definition, Examples and Strategies
One-to-one marketing, also known as personalized marketing or individualized marketing, is a strategy that focuses on building relationships with one customer at a time. For…
