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Home » Page 288

Brand Loyalty and its Importance

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand community

Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…

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What is a Brand Community and How to Build a Successful One?

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand community

What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…

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Bottom-Up Marketing Strategy

May 9, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Bottom up marketing

Bottom-up marketing involves developing a marketing strategy within an organization by finding a workable tactic and then building on it to create a powerful strategy….

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What is Benchmarking? Importance of Benchmarking for Businesses

April 17, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Benchmarking - 1

Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…

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Below-the-Line Marketing: Definition and Use in Advertising

February 9, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Line-marketing - 4

Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…

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Marketing Mix of Mahindra and Mahindra and 4Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of Mahindra and Mahindra

The Marketing mix of Mahindra and Mahindra analyses the 4Ps of Mahindra and Mahindra, including the Product, Price, Place, and Promotion of Mahindra and Mahindra….

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Marketing Mix of British Airways and 7Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of British Airways

The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…

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Customer Concept

December 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Customer Concept

The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…

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Forecasting Methods

May 20, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Forecasting methods - 2

Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…

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The Framing effect and how it can be used in advertising?

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Framing effect

Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…

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Free Rider Problem – Explanation, Solutions and Examples

May 19, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Free Rider Problem

What is the Free Rider Problem? The free-rider problem is when individuals who profit from shared resources, common pool resources, or public goods either do…

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Frequency Marketing: Definition, Advantages and Examples

June 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Frequency marketing

What is Frequency Marketing? Frequency marketing, also known as loyalty programs, involves encouraging customers to make repeat purchases by enrolling them in a formal program…

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What is Fusion Marketing? How it Works, Pros and Cons

May 20, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Fusion marketing - 2

Depending on the nature of the business, sometimes a firm may have to implement various marketing and advertising channels and creative ideas in a single…

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Qualitative Market Research

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Qualitative Market Research

Qualitative market research examines the opinion and emotions of customers about a specific product or brand. Qualitative research involves interviewing a select group to uncover…

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What is Push Strategy? Best 21 Ways to Execute It

January 6, 2021 | By Hitesh Bhasin | Filed Under: Marketing

Image - 7

Push Strategy is a strategy focused on pushing more products to the customer through sales, discount pricing, coupons and other such methods. Unlike Pull strategy which…

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