The market is an essential part of the economy, as it allows people to buy and sell products and get a fair price for them….
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it…
Marketing Mix Of Tresemme and 4Ps (Updated 2025)
The Marketing mix of Tresemme analyses the 4Ps of Tresemme, including the Product, Price, Place, and Promotions. Tresemme was first manufactured in 1947 by Godefroy…
Recruitment and selection of sales personnel
Companies always need employees to help them in realising their goals and objectives as far as operations are concerned. It is the desire of every…
What is Customer Orientation? Definition, Skills & Examples
Customer-oriented companies are always in tune with the wants and needs of their customers, providing comprehensive policies tailored to ensure satisfaction. Customer orientation emphasizes offering…
The Influence of Culture on consumer behavior
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….
Marketing Mix of Dabur and 4Ps (Updated 2025)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
Marketing Mix of Microsoft and 7Ps (Updated 2025)
The Marketing mix of Microsoft analyses the 7Ps of Microsoft, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Microsoft. Suppose…
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
Marketing Mix of Lenovo and 4Ps (Updated 2025)
The Marketing mix of Lenovo analyses the 4Ps of Lenovo, which includes the Product, Price, Place, and Promotion of Lenovo. Lenovo is one of the…
What is Psychographic Segmentation? A Complete Guide with Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Types of Sales Organizations – Committee Sales Organization
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
