A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Image differentiation
Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
What is a Marketing Channel? Definition, Types and Importance
What is a Marketing Channel? A marketing channel is a network of individuals, businesses, and processes that work together to move products from the production…
Marketing Strategy of Colgate – Colgate Marketing Strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few…
Marketing Mix of Britannia and 4Ps
The Marketing mix of Britannia analyses the 4Ps of Britannia’s marketing strategy, which includes the Product, Price, Place, and Promotion of Britannia Industries Limited (BIL),…
What is Customer Loyalty Ladder and how to use it to Target Customers?
In today’s competitive market, businesses strive to climb the “Customer Loyalty Ladder”. This concept is more than just a marketing strategy; it’s a journey towards…
Colgate Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Colgate analyses the 4Ps of Colgate, including the Product, Price, Place, and Promotions. The Colgate marketing mix framework helps create effective…
SWOT Analysis of Adlabs
Strengths in the SWOT analysis of Adlabs • Fame Adlabs is the pioneer of multiplex theaters in India. Weekend specialty food counters serve delicacies that are…
Marketing Mix of HCL and 7Ps (Updated 2025)
The Marketing mix of HCL analyses the 7Ps of HCL, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HCL. HCL…
Category killer
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal…
BMW Marketing Mix
The BMW marketing mix is about the various marketing strategies adopted by the BMW brand to create high worldwide customer demand for luxury vehicles, expand…
Flowcharting in Services – Service flow chart
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate…
SWOT Analysis of Titan (Updated 2025)
Let’s explore the SWOT Analysis of Titan by understanding its strengths, weaknesses, opportunities, and threats. A significant division of the Tata Group, Titan Company Limited…
Ansoff Matrix Theory Examples of Business Strategies for Future Growth
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
