The only time when price setting is not a problem is when you are a “price-taker” and have to set prices at the going rate,…
Business Mission
A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…
Marketing Strategy of Zara – Zara Marketing Strategy
Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of…
SWOT Analysis of McDonalds (Updated 2025)
Let’s examine the SWOT analysis of McDonald’s as a global leader in fast food to understand its strengths, weaknesses, opportunities, and threats. Established in 1940…
Advantages of Decentralized Sales Force
A decentralized sales force constitutes of people placed at various strategic points across locations. These strategic points might be across a region, across a state…
Product Concept: Definition, Types, Importance & Example
What is a Product Concept? A product concept is the description of the characteristics, quality, and performance of a product at the initial stage in…
Swot Analysis of skoda
Skoda is one of the leading car manufacturers across India and are known for their excellent products like Laura, Octavia and Yeti. The SWOT analysis…
Marketing Mix of Parachute and 4Ps (Updated 2025)
The Marketing mix of Parachute analyses the 4Ps of Parachute, including the Product, Price, Place, and Promotions. Parachute is the leading coconut oil brand in…
SWOT of Analysis Cafe Coffee Day
The SWOT of Cafe coffee day discusses the strengths, weaknesses, opportunities and threats for the leading coffee chain in India – Cafe coffee day. Strengths…
Internal Customers – Definition, Examples and Characteristics
Definition: An internal customer is defined as a customer who works in the organization and does not pay for using the company’s product or service….
Marketing Mix Of Radio Mirchi and 7Ps (Updated 2025)
The Marketing mix of Radio Mirchi analyses the 7Ps of Radio Mirchi, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
PURE CLICK COMPANIES
There are several kinds of pure click companies – Search engines, Internet Service Providers (ISPs), commerce sites, transaction sites, content sites, and enabler sites. Search…
Selling concept – Definition, Examples, Pros and Cons
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
What is Production concept?
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the…
SWOT Analysis of Pantaloons
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a…
