Most people would get the logic of selective attention through a simple example. You are going through a boring lecture on finance, and a hot…
Service Marketing Mix – 7 P’s of marketing
What is Service Marketing Mix? The service marketing mix is also known as an extended marketing mix and is an integral part of a service…
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it…
Marketing Mix of Dabur and 4Ps (Updated 2026)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
Marketing Mix of Microsoft and 7Ps (Updated 2026)
The Marketing mix of Microsoft analyses the 7Ps of Microsoft, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Microsoft. Suppose…
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
SWOT Analysis of Audi (Updated 2026)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2026)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
Marketing Mix of Apollo Hospitals and 7Ps (Updated 2026)
The Marketing mix of Apollo Hospital analyses the 7Ps of Apollo Hospital’s which includes the Product, Price, Place, Promotion, People, Physical evidence and Process of…
