Sainsbury is a retail brand based out of the United Kingdom with interests in grocery retailing and retail banking. In addition to retail stores that…
What is the Importance of Marketing Mix and why are the 4 P’s important?
There are many Marketing mix articles here on marketing91 and we keep analysing more and more. We also encourage all small business owners and strategy…
What is Multi-Channel Marketing? Overview, Benefits and Challenges
What is Multi-Channel Marketing? Multi-channel marketing is the marketing practice of interacting with and promoting to prospects and customers via multiple channels online as well…
SWOT Analysis of Zara – Zara SWOT Analysis
One of the stores which gives marketers lessons on how to keep customers coming back is Zara. It is the flagship brand of the Inditex…
SWOT Analysis of Chipotle
Chipotle Mexican grill, Inc. is an American Multinational company that offers a menu of burritos, tacos and salad etc. The company is headquartered in Colorado,…
SWOT Analysis of Paytm
Paytm is an electronic payment and e-commerce portal that operates from India. They are headquartered in Delhi NCR, India. The company has been in operation…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
SWOT Analysis of Axe – Axe SWOT analysis
Axe is a brand of Unilever, known as Lynx in the United Kingdom, is a deodorant targeting young male demographic. Axe is a popular brand…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
What is Product Design? Definition, History & How to Become a Product Designer
Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Types of Needs: Definition & Example
What Are Needs? A need is a requirement, whether physiological or psychological, that is essential for the well-being of an organism. A good example of…
Marketing Mix of Nordstrom and 7Ps (Updated 2024)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…