As the market has changed, so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which a company may apply while targeting a market.
Parle G is one of the most trusted names amongst Indian brands. According to a recent poll, the company is one of the largest manufacturers and sellers of biscuits. Its parent company Parle
There are many actions which are involved in blogging and which bloggers have to do repeatedly to reach the top. However, if you look closely, blogging is just like any other factory doing
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company fails to really take off. Is that a
There are numerous ways to classify consumer products and one of them is to determine the consumer buying behavior for a particular product and subsequently classify the product as per the buying behavior.
Internal marketing is the need of the hour. With customers becoming very choosy for the type of products that they buy, customer experience with the company needs to be beyond expectations. This is
There are several characteristics of services which differentiate a service from a product. These are Perishability, Heterogeneity, Intangibility and ownership. However, besides these four typical characteristics of services, there are other features and
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because of the phenomenal rise of the services industry.
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate our products by analyzing the chain of events
Each and every marketer out there wants a product which the customer demands himself. The best product for a start up company can be one wherein there is automatic demand for the product.
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and other such basic elements which separate one geography
Definition of Product Portfolio Product Portfolio can be defined as the compilation of products and services offered by the company to the target market. It comprises of all the set of products offered
Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an
Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and preferences. If a company manufactures a product which